NEW YORK, April 5, 2016 /PRNewswire/ -- MediaBrix, the industry leader in delivering emotional brand connections that drive user receptivity in mobile, today announced an exclusive new partnership with Playdots, the mobile game developer behind the wildly popular Dots and Two Dots, to integrate brand advertising into Two Dots that aligns with their priority of a premium user experience. This upcoming integration will go live in mid-April and follows MediaBrix's recent partnership with trending apps such as Under Armor fitness suite, Kik, and Sega.
"We are thrilled to welcome Two Dots to our diversified portfolio of app publishers, continuing to offer our brands new, high quality, engaging content to reach their consumers," said Ari Brandt, CEO and co-founder of MediaBrix. "Two Dots has a huge, sophisticated audience that is highly coveted by Fortune 500 brands. We're excited to help them monetize in a way that enhances user experience and encourages game play with more access to content. That way, the brands, the publisher, and the users all win."
Two Dots will join a scalable but curated list of MediaBrix partner apps spanning categories from photo, utility, fitness, and messaging to the ever popular gaming genres. An App Store Editors' Choice free puzzle game for iOS and Android, Two Dots will employ MediaBrix's Rescue ad unit, offering users contextual, premium in-app goods when they need them most, in exchange for engaging in brand messages, allowing users to get the full game experience without paying. Dots has more than 75 million downloads, and in-app goods are at a premium, making the engagement not only welcome but sought after.
"We've always been very selective in our search for advertising partners, and MediaBrix offers the best solutions when it comes to balancing app monetization with respect for users," said Paul Murphy, CEO of Playdots, Inc. "MediaBrix will be the key conduit bringing top brands into the Two Dots experience in a responsible and sustainable way. It's a partnership a long time in the making, ever since a MediaBrix executive saw my wife playing Dots on the subway nearly two years ago!"
To learn more about how you can integrate MediaBrix into your mobile marketing strategies, please visit: www.MediaBrix.com.
MediaBrix delivers emotionally charged brand connections that maximize consumer receptivity during mobile advertising experiences. As the only solution of its kind, we Rescue, Rally and Reward users with our proprietary product suite when they are emotionally available, leading to in-app campaign engagement rates 500 percent higher than all other digital formats. One of the fastest-growing companies in the U.S. by Inc. 500|5000, MediaBrix is used by hundreds of the world's top brands and thousands of leading app and game developers, who leverage the MediaBrix platform to deliver over 500 million contextually relevant Breakthrough Moments® to more than 200 million global mobile users each month, all with 100 percent viewability. For more information, visit:www.MediaBrix.com.
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