Mobile Event Check-in App Now Available for Google Android Marketo's innovation engine brings the power of marketing automation to offline event management
SAN MATEO, Calif., Nov. 7, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing platform for building and sustaining engaging customer relationships, today announced that the mobile Marketo Event Check-in app is now available for use on both Google Android and iOS tablets. Unique to Marketo, the app puts the power of marketing automation at marketers' fingertips during offline events such as tradeshows, roadshows, and seminars, streamlining event processes and enhancing the event experience for attendees.
"The Event Check-in app is another example of Marketo's continued drumbeat of product innovations that help marketers build personal, engaging relationships with their customers both online and offline," said Steve Sloan, Vice President of Product Management at Marketo. "At Marketo we are 100% focused on the needs of the marketer and what we can build next to help them do their job more effectively and efficiently."
The Marketo Event Check-in app enables marketers to:
Streamline event check-ins
The Event Check-in app eliminates in-person event challenges like manually signing in guests and collecting information from unregistered attendees, giving the marketing team more time to interact and welcome event-goers, as well as speeding up the registration process. For large events, marketers can use multiple tablets to check-in attendees with a simple click of a button. Alerts can be setup to automatically notify team members when a VIP guest is checked-in.
Capture and use attendance information in real-time
Typically, marketers must endure a time delay before an attendance list is imported for viewing and follow up. With the Event Check-in app, event attendance information is synced with the Marketo database in real-time, giving marketers the flexibility to trigger event-related campaigns both during and immediately following the event. The app also gives marketers real-time access to event attendance numbers and information, such as which companies are represented based on who has checked in.
Automate and enhance event communications
Marketers can set up event related campaigns in advance that are triggered by the Event Check-in app to automatically launch at the right moment, including sending welcome messages with event agendas to attendees immediately upon check-in, sending polls or questionnaires to engage attendees during the event, or sending follow-up emails when the event ends. Marketers can automatically trigger certain campaigns to be sent to only those that attend, and different versions of messages can be sent based on whether or not a registrant actually attends the event or not, ensuring that interactions are as relevant and personalized as possible.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.