Mobile Marketing Association Forum New York, Announced for June 11-13, 2012 Registration Opens for the Premier North American Mobile Forum of 2012, Sponsored by Coca-Cola, Microsoft Advertising and Millennial Media

NEW YORK, Feb. 22, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA) today opened registration for The MMA Forum New York: The Mobile Experience, the premier North American Forum event of 2012. Held June 11-13 at The Roosevelt Hotel, the event is a convenient opportunity for journalists, analysts and bloggers to learn from and network with leaders from across the mobile ecosystem, including:

  • Mario Ribera, Global Director, Mobile Local & Commerce, Microsoft
  • Gary Schwartz, President and CEO, Impact Mobile
  • Greg Stuart, Global CEO, MMA
  • Michael Becker, Managing Director, North America, MMA

The MMA Forum New York also features The Mobile Experience Lab, an interactive way for delegates, media, analysts and bloggers to meet the industry's thought leaders and experience the most innovative mobile campaigns firsthand. The agenda includes keynotes, roundtables and workshops covering topics such as:

  • Fundamentals of Mobile Marketing Success
  • Uncovering the Best Practice in Hyper Local Marketing and Consumer Engagement
  • Retailer Embraces Mobile Influenced Commerce – Strategies & Measures
  • How Trusted Brand Product Data Enhances Mobile Virtual Shopping

For an updated agenda and speaker list, visit http://mmaglobal.com/events/forums/newyork2012/agenda. Sponsors of this year's MMA Forum series include MMA Premium Members Coca-Cola, Microsoft Advertising and Millennial Media, Registration Sponsor AT&T AdWorks, and Corporate Sponsor ExactTarget. The Forum's mobile partner is Gotcha and MMA Media Partners include Mobile Marketer and MobiThinking.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mmaglobal.com.

FOR MORE INFORMATION:
John Bianchi
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Email: John.Bianchi@mmaglobal.com | Skype: john.bianchi63

Valerie Christopherson
Global Results Comms (GRC)
Mobile: +1 949 306 6476
Email: valeriec@globalresultspr.com; mma@globalresultspr.com
Skype: valerie.christopherson

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

SOURCE Mobile Marketing Association



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