Mobile Marketing Association (MMA) Comments on FCC's Proposed Net Neutrality Rules

What:

Commenting on the FCC's Notice of Proposed Rule Making (NPRM) on net neutrality, Kristine van Dillen, director of industry initiatives and partnerships for the Mobile Marketing Association (MMA) (www.mmaglobal.com), issued the following statement:

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)

The MMA will continue to take a proactive and cooperative role with the FCC on discussing matters of industry self-regulation.  MMA members are strong believers in the economic and progressive benefits for industry stakeholders and consumers alike in a self-regulatory framework that is built on existing consumer protection laws and regulatory policy.  The MMA's Consumer Best Practices (CBPs) regulate the manner in which companies and individuals practice mobile marketing, along with recourse for reported infractions.

The organization and its members maintain that innovation defines the industry that we represent, and we will continue to cooperate with the regulatory community to ensure that all the facts are clearly understood as it contemplates potential changes to existing policy.

Who:

For more information on the MMA and its response to the FCC's proposed net neutrality rules the MMA is available for comment.

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com.

Contact:

Kate Mossbarger or Valerie Christopherson

Global Results Communications (GRC)

+1 (949) 608 0276

mma@globalresultspr.com