Mobile Media Summit Launches "Mobile Mafia Awards," Honoring Best in Mobile Advertising
Advertising's Leaders Converge to Judge the Most Outstanding Work in Mobile
LOS ANGELES, Aug. 29, 2013 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising event in North America, is launching the Mobile Mafia Awards advertising competition to recognize the brands, agencies and media tech companies that are setting new standards of marketing excellence in the mobile advertising world.
The Mobile Mafia, formed in 2009 by Mobile Media Summit as an informal gathering of mobile media elite to brainstorm on how to move the mobile media business forward, is one of the most exclusive networking invitations in mobile today.
Now expanding its focus to honor the best work in mobile advertising, The Mobile Mafia has selected some of the top minds in marketing and advertising to judge its awards, including:
- Jonathan Anastas - VP, Global Brand Marketing, Digital/Social, Activision
- Brandon Berger - Worldwide Chief Digital Officer, Ogilvy & Mather
- Steve Hicks - Chief Digital Creative Officer, mcgarrybowen
- Amir Kassaei - Chief Creative Officer, DDB Worldwide
- Eric Weisberg - Executive Creative Director, JWT New York
"Part of our mission in building an industry through our conferences and thought leadership is rewarding excellence. The Mobile Mafia Awards were developed to showcase what the industry is doing, and to help people learn what happens when creative minds bring together advertising, media, mobile and technology," said Mobile Media Summit Founder and CEO Paran Johar.
"I am honored and excited to participate as a judge at this first annual Mobile Mafia Awards. As we have worked with our own agency roster to innovate in the mobile space, I look forward to seeing the best work being done in the category," said Jonathan Anastas, VP-global brand marketing, head of digital & social at Activision.
The awards (www.mobilemafiaawards.com) will cover 10 categories for brands, agencies, publishers, social media and technology companies to submit their best work in:
Best B2C Mobile Branding
Best B2B Mobile Branding
Best Mobile/Social Integration
Best Publishing Platform
Best New Technology for Mobile
Most Innovative Publisher
Most Innovative Brand in Mobile
Most Innovative Agency in Mobile
Best of Show
The Mobile Mafia Awards jury will make the final selection of winners and will announce them on Monday, September 23, 2013 at the invite-only Mobile Mafia Dinner, which follows the day-long Mobile Media Summit during Advertising Week. Deadline for entries will be September 9, 2013, and finalists will be announced on September 16. Click on http://www.mobilemafiaawards.com for more information and follow updates on Twitter at @MobileMAwards and @MobileMSummit.
Sponsorships are available to announce the nominees and winners in specific categories. Sponsored categories are being offered on a first-come, first-served basis.
About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.
Pat Sloan, Sloan Hunt Communications
SOURCE Mobile Media Summit
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