BOSTON, Aug. 31 /PRNewswire/ -- mobile messaging solutions (mms), one of the world's leading one-stop mobile marketing companies, today announced that it is one of Univision Interactive Media, Inc.'s key mobile technology partners. Univision Interactive Media is the digital division of Univision Communications Inc., the premier Spanish-language media company in the U.S. mms has powered the premium mobile voting, sweepstakes, polling and trivia components of some of Univision's most memorable and popular shows, such as Sabado Gigante (Giant Saturday), Despierta America (Wake-Up America) and Escandalo TV (ShowBiz TV). mms will continue to work with Univision Interactive Media to expand mobile in-show experiences on these and other top Univision programs.
Mobile integration is already an important element of many Univision shows, most notably Sabado Gigante, the longest-running variety TV show in the world. In anticipation of the high volume of premium SMS responses this season, Univision selected mms, with its high performance platform and processing capacity, to accurately and efficiently process the incoming votes. mms will continue to provide end-to-end fulfillment of mobile processing for mobile voting across key Univision shows, as well as provide support for premium mobile sweepstakes, polling and trivia programs.
"We are thrilled and honored to work with Univision," said Kai Buehler, CEO of U.S. Operations of mms. "Interacting with TV shows has become a favorite pastime for television viewers and mms is delighted to offer fans of Sabado Gigante and Univision's other popular shows a unique way to get involved with the show. mms is looking forward to contributing to Univision's continued success."
"Our shows have some of the most highly engaged viewer audiences," said Kevin Conroy, president, Univision Interactive Media. "We are excited to offer our loyal television fans with an enhanced interactive experience and the ability to engage with our programming in new ways, including these mobile integrations. mms' experience at handling high-volume iTV voting programs and their technical demands makes them a great partner as we continue to expand our mobile in-show programs."
Sabado Gigante airs Saturdays at 8pm ET and Despierta America airs weekdays at 7am ET on Univision. Escandalo TV airs weekdays at 2pm ET on TeleFutura. For more information, visit the Television site on Univision.com (keyword: Television).
mobile messaging solutions (mms), is a leading global provider of smart mobile marketing and business solutions that scale, enabling interactive engagement between companies and consumers through the mobile channel. mms has 19 offices worldwide including headquarters in Vienna, Austria and U.S. offices in Boston, New York and Los Angeles. To learn more about mms and some of their award-winning programs, visit http://www.mms.us.
Thi Linh Wernau
SOURCE mobile messaging solutions (mms)