Mobile, Prepaid and EMV on the Verge -- Can Retailers and Financial Institutions Afford to Delay Adoption? New Vantiv Webinar to Reveal What Consumers Expect and How Financial Institutions and Retailers Can Adapt to Changing Payment Trends
CINCINNATI, Nov. 26, 2012 /PRNewswire/ -- Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, will present the fourth webinar of its Vantiv Insight Series, "Executive Thinking on Payments," on Nov. 28, 2012 from Noon to 1:00 pm Eastern Time (ET).
Industry experts, Peter Kulik, vice president of product strategy at Vantiv, and Ken Paterson, head of research operations at Mercator Advisory Group, will explore how financial institutions and merchants can position themselves to meet consumers' expectations about mobile payments, prepaid, EMV and other new technologies.
"Our research shows there is a major disconnect between which emerging technologies consumers expect to use and what financial institutions and retailers are prepared to adopt," said Kulik. "The good news is – research by Vantiv provides valuable insights into ways businesses can bridge this gap and position themselves for success."
In 2012, Vantiv commissioned Mercator Advisory Group to conduct confidential interviews with 35 top executives at financial institutions and Tier 1 retailers. By overlaying the resulting data with its primary consumer research, Vantiv has identified the most prominent company–consumer discrepancies and areas for business opportunity. These insights, to be revealed on the Nov. 28 webinar, provide a clearer picture of the changing payments landscape.
Key findings to be discussed on the webinar include:
- What's keeping executives up at night? The top fears financial institutions, merchants and consumers have about emerging payment technologies,
- How evolving capabilities are making mobile payments and eWallets more compelling for consumers,
- Why financial institutions think merchants should lead the mobile charge and the converse,
- The gap between consumer uses and business marketing of prepaid cards,
- How the impending rollout of EMV technology is a source of anxiety for merchant executives and how consumers view this transition.
Webinar attendees will have the opportunity to download the Executive Thinking on Payment Opportunities white paper, which provides more detailed information regarding the research presented on Nov. 28. To participate in this informative webinar, please register at http://info.vantiv.com/executive_thinking.
For more information about the Vantiv Insights series, to replay previous webinars, or to download articles from the Vantiv Resource Library, visit vantiv.com/Insights. Vantiv Insights can also be found on Twitter, Facebook, LinkedIn and Google+. For more information about Vantiv, please visit vantiv.com.
About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV), is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as prepaid, ecommerce, mobile and information solutions, and attractive industry verticals, such as business-to-business, government, healthcare and education. For more information, visit vantiv.com.
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Director of Public Relations for Vantiv
SOURCE Vantiv, Inc.