Mobile Roadie Launches World's Most Customisable App Builder

LONDON, July 28 /PRNewswire/ -- Mobile Roadie, the leading mobile app building platform that allows anyone to easily create and manage iPhone and Android apps, has launched an even more customisable version of their app builder called Mobile Roadie Pro.

Mobile Roadie Pro offers customers an unprecedented amount of creative control from a platform, allowing full customisation of menu layout, colours, buttons, and fonts. Pro also supports multiple categories of content, a global search for users, and newly designed landscape views.

"In 2009 we launched the first self-service platform to create mobile apps, and today we are taking that a step further with deeper customisation and content options," says CEO Michael Schneider. "With Pro, brands have complete control and can include as much content as they wish, all within the same easy-to-use interface that they've come to expect from Mobile Roadie."

Three examples of apps built on the new Pro platform include the Wynn Las Vegas, indie electro label Ninja Tune, and music and lifestyle publication The FADER. The FADER made use of Pro's advanced design options to adhere to their stringent brand standards. "We are very picky and controlling when it comes to brand integrity," says Andy Cohn, EVP and Group Publisher of FADER Media, Inc. "Every single part of our user's engagement has to experience The FADER brand and culture." The FADER is also offering exclusive content available to view when people download their app.

Ninja Tune's new app has profiles for all 90 of their artists. "The launch of the Ninja Tune app syncs with our 20th Anniversary and lets fans check out new artists and remember old favourites," says Leslie Madill, Director of Marketing for Ninja Tune USA. "The photos, video stream, and the option to buy tracks and concert tickets keeps Ninja Tune on the forefront of the action - something we've been known for, for two decades."

The Wynn Las Vegas app is a great resource before getting to the resort and during a stay. Users can explore the rooms and make reservations, read the restaurant menus and reserve a table, and learn more about the array of nightlife, shopping, and entertainment options.

Mobile Roadie starts at 499 pounds to setup and 29 pounds per month. Building apps requires no tech knowledge, can be done in about 30 minutes, and includes technology updates throughout the year, adding new features and functionality. Watch a demo of the new Pro features here: http://mobileroadie.com/video

"The app building world is still like the Wild West," says Andy Cohn. "We did our due diligence, and we found the ease of use in building an App on the Mobile Roadie platform meant that we could have our marketing department lead the charge, without having to hire a team of techies."

As mobile apps continue to become the next major platform for brands to reach consumers and for fans to connect with each other, Michael Schneider says Mobile Roadie apps provide a medium that other platforms cannot. "We are seeing fans communicating with each other within our apps at an increasing rate," Michael says. "As more people are getting smart phones, apps are becoming the social and cultural center of certain brands." Earlier this month, over 10,000 Taylor Swift fans watched a live stream via Taylor's app of Taylor signing autographs for 13 hours.

Hundreds of brands have built a mobile app using Mobile Roadie to connect with their fans and sell their products, including Madonna, Live Nation, Levi's, Twilight, Drake, and Vera Wang.

Mobile Roadie has operations in the US, France, Spain, Germany, Japan and Australia, and has recently opened a UK office, and will now have full time presence there. For more information on Mobile Roadie visit mobileroadie.com and view all its live apps at http://road.ie. You can also follow us on Twitter as @mobileroadie.

SOURCE Mobile Roadie