Mobiquity Named in Independent Report on Growing Need for "Mobile Engagement Providers"
Research Firm Says Market for Mobile Services Will Grow to $32.4 Billion by 2018
BOSTON, Aug. 28, 2013 /PRNewswire/ -- Mobiquity, Inc., a mobile solutions firm creating innovative enterprise-class solutions and apps that drive business value, has been included by Forrester Research, Inc. as part of one of six categories of companies looking to become "mobile engagement providers," and develop the capability and capacity to be the long-term engagement partner that CIOs and CMOs require.
In an August 2013 report titled, "Wanted: Mobile Engagement Providers," Forrester recognized Mobiquity among the "mobile specialists," companies that demonstrate "how a startup with a defined industry or process focus can win business and deliver end-to-end mobile transformations." Forrester also predicts in the report that the new market for mobile engagement providers will grow from $5.6 billion in 2013 to $32.4 billion by 2018, representing a compounded annual growth rate (CAGR) of 42 percent.
According to Forrester, the projected $32.4 billion mobile services market is made up of mobile engagement services, mobile device and app management services, and mobile app development services. Forrester noted that the rise of mobile engagement practices is growing at 40 percent to 100 percent a year, but that the mobile engagement provider market will consolidate into a smaller number of "providers of record" that serve both business and technology stakeholders.
"Building and delivering great mobile experiences will be the beating heart of your engagement strategy for the next 10 years," according to the report written by Ted Schadler and John McCarthy, vice presidents and principal analysts, at Forrester.
"Delivering strategic, highly integrated and well-designed mobile experiences is both complex and challenging, but its potential to drive significant business value is extraordinary, " said Bill Seibel, Mobiquity founder, chairman, and chief executive officer. "As more CIOs and CMOs aim to cultivate long-term relationships with mobile solution providers, Mobiquity is uniquely positioned to not only deliver the expertise that companies will require, but to also evolve our services as the market expands."
Mobiquity's solutions blend the key disciplines of mobile computing – strategy, user-centered design and core technology – to deliver multifunctional mobile experiences for customers who demand systems of increasing complexity and engagement.
Mobiquity is a leading professional services firm working with the Global 2000 to create engaging enterprise-class mobile solutions and apps that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception, we have worked with more than 140 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Putnam Investments, The Boston Globe and Weight Watchers International, and we partner with SAP to help its customers develop and implement mobile strategies and applications that optimize enterprise solution investments. To learn more, visit www.mobiquityinc.com.
SOURCE Mobiquity, Inc.
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