Live television and video-on-demand service for iPhone includes sports, news and entertainment content

EMERYVILLE, Calif., April 12 /PRNewswire/ -- MobiTV, Inc. today announced its MobiTV for iPhone application is available in the App Store. The app gives iPhone users live sports, breaking news and entertainment with enhanced discoverability and interactive technologies, the first in a wave of new mobile media features coming from MobiTV, Inc. Additionally, MobiTV for iPhone includes a user interface and experience that simplifies the delivery and consumption of personal, relevant and compelling media while providing a streamlined path for discovery of content by subscribers.

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(Photo:  http://www.newscom.com/cgi-bin/prnh/20100412/SF84354-b)

"MobiTV for iPhone truly showcases the capabilities and scalability of our technology platform and delivers a highly entertaining customer experience," said Charlie Nooney, CEO of MobiTV, Inc. "The development of this app is the first phase of new technologies that we believe will change the way people view mobile media, making it a much more personalized and interactive experience."

"Apple is a great innovator," said Kay Johansson, CTO of MobiTV, Inc. "We've always viewed iPhone OS as a platform for innovation."

MobiTV for iPhone is available for free in the App Store at http://itunes.apple.com/us/app/mobitv/id361804568?mt=8.

Consumers can use the in-app purchasing feature to download an additional content package that includes eight channels of live programming from marquee brands, over 30 channels of on-demand TV that feature over 150 titles of full-length programming across news, entertainment, children's and sports genres. The additional content package is available in one, three and six month subscriptions for $9.99, $24.99, and $44.99, respectively.

For more information on MobiTV for iPhone please visit http://mobitv.com/products/apps/iphone/tour5/, and for a video demonstration please visit http://www.youtube.com/watch?v=A_qQrDDcuHo.

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.'s flexible platform powers an end-to-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon as well as marquee partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV, Inc. technology platform is showcased through the company's own product called MobiTV, a feature-rich, personalized and intuitive mobile media experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, as well as digital and satellite music services across hundreds of mobile handsets on all major device platforms including RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California.

For more information about MobiTV, Inc.'s hosted content delivery technology and solutions, please visit www.mobitv.com/technology

For more information about commercially-available applications powered by MobiTV, Inc., please visit www.mobitv.com/products/apps/

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

SOURCE MobiTV, Inc.

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