Mobrain Genius provides mobile advertisers with protection against fraudulent clicks stemming from anonymous IP addresses. The proprietary technology fights fraud by contrasting the data of ad campaigns with expected user behavior, abnormal patterns related to IP distribution, reported user devices, or time from click to install distribution. This process roots out fraudulent activity, guaranteeing that brands only pay for truly engaged users.
"We discovered a new way of looking at data that was already there, but wasn't being properly used," said Luis Barrague, COO of Headway. "We've already analyzed the inventory of our long-term traffic partners and have been able to blacklist all suspicious sources. Our continuous communication system notifies our sources of any suspicious activity and removes it from advertising campaigns."
"It is an exciting time for Headway as we help brands globally with the support of our multi-cultural teams in over 18 offices worldwide. With Mobrain's technology we are delivering higher engagement rates, enhanced campaign performance, and protection against rising mobile fraud," explained Xavier Bourlard, SVP International Growth & Partner of Headway.
Headway will be showcasing Mobrain Genius at the upcoming Mobile World Congress from February 27 - March 2 in Barcelona at booth #8.1 I 11. To arrange a meeting with a mobile expert and learn how Mobrain can boost your mobile campaigns, email email@example.com.
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