NEW YORK, July 15, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the creation of the Mocean Mobile Exchange, the world's largest mobile ad marketplace in existence that will seamlessly connect all Mocean Mobile customers through a streamlined marketplace for both the supply and demand sides. The Mocean Mobile Exchange will increase fill rates and revenues, and standardize the way that Mocean Mobile publishers, networks, ad agencies and their trading desks access inventory within marketplaces. Additional data layers will also add to the efficiency and performance of the Mocean Mobile Exchange.
"Our goal for the Mocean Mobile Exchange is simple: to leverage all of the demand-side sources already integrated within the Mocean Mobile platform in a parallel bid environment to create liquidity in the mobile ad marketplace," said Dave Gwozdz, CEO, Mojiva, Inc., parent company of Mocean Mobile. "Dozens of ad networks and the most prominent sellers of mobile advertising currently generate hundreds of millions of dollars of mobile display sales on Mocean Mobile's ad-core platform, yet independently the result is less than efficient. Allowing these same apps, publishers and ad networks to access each other in real time – on the same dashboard via RTB – is a much more efficient model moving forward."
The underlying, universal technology platform of Mocean Mobile already provides the industry's leading core ad server, and will now offer RTB (real-time bidding) and scale in the same dashboard with an integrated data platform. Advertisers will be able to seamlessly access and bid on high quality inventory on the Mocean Mobile and Mojiva platforms in a more streamlined, real-time way and increase their reach. Publishers will be able to increase their fill and revenue with increased access to more RTB demand.
"As a publisher, ABC News Digital is always looking for better ways to meet the needs of advertisers," said Colby Smith, Director of Business Development, ABC News Digital. "We believe a mobile marketplace that provides consistent reporting can help supplement our direct sales efforts."
The creation of the Mocean Mobile Exchange is a natural and wanted supply extension as many of the more than 100 demand side providers that are already integrated with the Mocean Mobile ad-serving platform are moving to a bid environment.
Recent research from eMarketer supports the creation of the Mocean Mobile Exchange: nearly one in five display ad dollars in 2013 will go to RTB (includes all display formats served to all devices), and 64 percent of all mobile ad requests were processed programmatically in Q4 2012.
The Mocean Mobile Exchange addresses some of the biggest mobile advertising industry challenges to date including advertisers' lack of ability to scale campaigns, the lack of fill for publishers as well as a single point of access to over 100 different demand-side sources, and the inefficiency of the mobile ad trading business. The Mocean Mobile Exchange will bring better efficiency, fill rates and eCPMs to a vast number of publishers and apps, and will also have a positive impact on the entire market in terms of increased ad dollars spent in mobile. Publishers and ad networks will see better fill rates at higher eCPMs when combining RTB (real-time bidding) with their hand-sold inventory, and demand side platforms will have immediate access to a huge scale of premium inventory. Large app businesses that don't have a direct sales team, and rely heavily on demand partners for monetization will also benefit directly the Mocean Mobile Exchange.
To learn more about Mocean Mobile Exchange, contact firstname.lastname@example.org.
ADDITIONAL CLIENT TESTIMONIAL
"While more and more companies are willing to enter the mobile advertising business landscape they find it more difficult to encounter scale and good business volumes due to market fragmentation. Therefore marketplaces appear as great opportunities for companies to materialize their mobile opportunities. We have been working closely with the Mocean Mobile team early on in our company and we will certainly be part of this new initiative." ~ Gaston Bercun, HUNT Mobile Ads founder & co-CEO
About Mocean Mobile
Mocean Mobile created one of the first mobile display technology platforms that powers mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.
Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL. Mocean Mobile currently provides mobile ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. It operates under parent company Mojiva, Inc.; a privately held company based in New York City, and is backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.
SOURCE Mocean Mobile