NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Online luxury retailer Moda Operandi has appointed Ashley Bryan as Chief Marketing Officer, effective immediately. Bryan will report directly to Aslaug Magnusdottir, Co-Founder and CEO.  Bryan will lead the international marketing operations of the fast-growing retailer as it focuses on expanding the global customer base and the site's overall customer experience.

"We are excited to welcome Ashley Bryan to spearhead our marketing operations as we advance to our next stage of growth," said Aslaug Magnusdottir, Co-Founder and CEO. "She brings to Moda Operandi a unique skill set and background that includes working with e-commerce and international fashion brands."

Bryan was most recently at Net-a-Porter as the head of marketing and sales for the United States, a position that she was the first to hold. Before Net-a-Porter, Bryan was vice president of marketing for the BCBG Max Azria Group.

Ashley Bryan succeeds Lexy Schmertz, who has been named Chief Business Development Officer. In her new role, Schmertz will be responsible for developing domestic and international partnerships and strategic alliances to continue to grow the membership. Schmertz will continue to report directly to Magnusdottir.  This appointment follows the recent announcement that Moda Operandi has hired Roopal Patel as Fashion Director and Taylor Tomasi Hill as Artistic Director.

About Moda Operandi

Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow's styles today. Working closely with the world's top designers such as Marc Jacobs, Isabel Marant, Proenza Schouler, Vera Wang and Missoni, Moda Operandi provides fashion trendsetters with access to complete collections from the finest brands - including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show. With membership perks that include recommendations from top stylists, access to a personal shopping assistant, and tools to review looks from every angle, Moda Operandi puts its members in the front row at the runway, from the comfort and privacy of home. Moda Operandi is the outgrowth of a passion shared by founders Aslaug Magnusdottir and Lauren Santo Domingo: to help designers build successful brands by connecting them to the women who love them. For more information visit www.modaoperandi.com

For further information:

Arturo Diaz

Director

HL Group

Tel: (646) 274-3628

adiaz@hlgrp.com

SOURCE Moda Operandi

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