2014

Moda Operandi Unveils "The One That Got Away" Video Series Tales of Fashion Love Lost as Told By: Karlie Kloss, Poppy Delevingne, Caroline Issa, Anna Dello Russo

NEW YORK, Oct. 10, 2013 /PRNewswire/ -- Moda Operandi, the first online luxury retailer to provide consumers access to the full collections of top designers directly from the runway, with St. Regis Hotels & Resorts, launches today "The One That Got Away," video series featuring tales of fashion heartbreak and how to find the dress you love again with Moda Operandi.

"Our fashion friends, including editors, models, and muses, relayed their tales of missing out on a favorite runway look in a world before Moda Operandi," said Lauren Santo Domingo, co-founder of Moda Operandi. "It's the story of 'the one that got away.' Thankfully, no look will ever get away from us again."

Filmed in Paris and at the celebrated St. Regis New York, the modern-day fashion icons share the moment when they discovered the one, and how it slipped through their fingers. Recalling the look, touch, feel, it is revealed that the one who got away is not a lover in the common sense, but a dress from a fashion show so amazing that they just had to have it, but it was never to be seen again.

However there is hope, as the conclusion presents a solution to avoid this from happening: don't let the one you love escape again, instead preorder that coveted runway look on Moda Operandi.

Produced and directed by Moda Operandi's Bettina Santo Domingo, the video series features a coveted coterie of style influencers that includes Karlie Kloss, Poppy Delevingne, Caroline Issa, Elettra Wiedemann, Anna Dello Russo, Giovanna Battaglia, and Leandra Medine.

"Clothes have the power to make you feel a certain way, and it doesn't have to be a couture gown that can make you feel beautiful or confident or sexy, it is how you wear it at the end of the day," model Karlie Kloss shared. "That's the power of beautiful clothes - they are like works of art and can affect the way that you feel."

"The One That Got Away" is a continuing series from Moda Operandi and St. Regis Hotels & Resorts, which recently unveiled a new era of glamour at its iconic St. Regis New York following a multi-million dollar renovation. You can watch the video series by visiting http://modaoperandi.com/onethatgotaway and shop the latest trunkshows straight off the runway.

About Moda Operandi 

Moda Operandi is the only place to preorder looks straight from the runway through online designer trunkshows—months before they are available anywhere else. For those who just can't wait, the Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship now. In homage to the history of couture, Moda Operandi offers bespoke customer service and a team of dedicated personal stylists to help find a look for every occasion: specific, sophisticated, and uniquely you. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion. For more information visit www.modaoperandi.com

About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 31 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today's grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Jakarta, Kuala Lumpur, Lijiang, Nanjing, New Delhi, Qingshui Bay and Zhuhai. In the Middle East, St. Regis will continue to expand in Amman, Cairo and Dubai. For more information on St. Regis Hotels & Resorts please visit stregis.com, to explore our recent debuts visit stregis.com/newgrandtour and for the privilege of residential ownership please visit stregis.com/residences. Connect with St. Regis on instagram.com/stregishotels, facebook.com/stregis, pinterest.com/stregishotels, and youtube.com/stregishotels 

For media inquiries, please contact Annie Gorand, HL Group, E: agorand@hlgrp.com  T: 646-572-9141

SOURCE Moda Operandi



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