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Modern Marketing and PR: The Intersection of Old Tools and New Approaches

Webinar demonstrates employing new strategies to get the most out of your long-standing communications practices.

Thursday, July 18, 2013, 1:00PM ET (10:00AM PT)

Jul 16, 2013, 09:30 ET from PR Newswire Association LLC

NEW YORK, July 16, 2013 /PRNewswire/ -- Living and working in the social age have placed marketing and communications professionals at the forefront of the technology revolution.  This often results in "out with the old, in with the new" and then raises the question, "but what's the best way to use the new?"


In PR Newswire's free webinar New School PR Tactics: Evolving the Press Release to Drive New Outcomes, moderator Sarah Skerik, Vice President of Content Marketing at PR Newswire and founder of the Beyond PR Blog, will engage speakers in a conversation which proves that rather than throwing over tried and true tactics for new technologies and practices, innovative marketers and corporate communicators are finding ways to merge the two.  By re-examining the press release, they will demonstrate how a new school approach to the decades old communications tool can yield increased search engine visibility, qualified web site traffic and social buzz.

Our experts will discuss their creative approaches to the press release, from incorporating storytelling elements to designing content to drive specific outcomes.  Following the presentation, listeners will have the opportunity to ask the panel questions about their experiences.

Panelists include:

For more details and to register:

About PR Newswire  

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC

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