Mogreet and CBS Atlanta Partner to Launch MMS Mobile Video Weather and News Alerts

LOS ANGELES, Jan. 17, 2011 /PRNewswire/ -- Mogreet, the world's premier video-based marketing company, today announced the launch of an innovative mobile video program for WGCL-TV, CBS Atlanta, a Meredith Corporation Station, which delivers video news and weather alerts directly to consumers' mobile devices.

CBS Atlanta viewers can subscribe to the service by simply texting the keyword "NEWS" or "WEATHER" to 21534 and they will receive video updates from their favorite CBS Atlanta news and weather anchors and reporters as soon as they are created.

"Our viewers use their mobile devices as a companion for news and weather, and with this service, we are able to push content directly to consumers on their device, so they can receive the information they want instantly, without using their mobile browser to search for it, whether they live in the metro Atlanta area or anywhere in the country," said Steve Schwaid, Vice President of Digital Content for Meredith Local Media, and Director of News and Digital Content for CBS Atlanta. "We're a media company that reaches consumers through pictures, video, and audio, and we wanted to bring the same rich-media, broadcast television experience to consumers on their mobile phone. Mogreet's platform is guaranteed to best reach our customers anytime, anywhere, in a way that is both engaging and relevant."

CBS Atlanta's video service leverages Mogreet's Multimedia Messaging (MMS) platform, which delivers video, picture, and audio content to virtually any mobile phone and any wireless carrier, and provides the largest MMS reach in the mobile world. By leveraging MMS, brands can reach 90 percent of mobile phone subscribers, because neither a smartphone, nor a data plan, is required to view multimedia content. This is significant, because only 23 percent of mobile phones today are smartphones, whereas nearly every phone shipped in the past three years in the U.S. comes pre-loaded with MMS capabilities integrated into the device. Furthermore, wireless carriers bundle text, picture, and video messages into the same rate plan, which means MMS messages don't cost any more to send or receive – yet they deliver much more engagement and generate more excitement among consumers.

"CBS Atlanta is at the forefront of the media industry, in delivering ground-breaking mobile video content to their viewers," said James Citron, CEO, Mogreet. "Broadcasters are rapidly embracing mobile video as a way to captivate their audience, because it engages with consumers in a way that is similar to watching television, but has ubiquitous reach. Using MMS gives CBS Atlanta a competitive advantage because it  provides an entertaining and engaging experience for their audience, as well as a proven vehicle for mobile monetization through the insertion of video ads.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

SOURCE Mogreet