Mogreet Q2 2011 Mobile Marketing Analytics Report Shows Surge in Mobile Video Views Among Apple iPhone Users

LOS ANGELES, Aug. 15, 2011 /PRNewswire/ -- Mogreet, the premier video-based mobile marketing platform provider, today released its Q2 2011 mobile marketing analytics report, which reveals consumer behavior patterns for mobile marketing campaigns that integrated mobile video messages on Mogreet's mobile messaging platform during the quarter. Key findings included an uptick in mobile video messaging usage by Apple iPhone users from 5.4% to 7.4% of the total market share. These findings are significant for brands and advertisers in planning how to best leverage messaging in their mobile marketing campaigns.

Mobile video messaging views by mobile carrier:

• Verizon Wireless - 44.2%
• AT&T - 37.1%
• T-Mobile - 7.1%
• Sprint - 5.7%
• Cricket (Leap Wireless) - 2.2%

Mobile video messaging views by handset type:

• Apple iPhone – 7.4%
• LG enV 3 – 3.9%
• Samsung Intensity - 2.9%
• LG Cosmos – 2.9%
• LG enV Touch - 2.7%

Mobile video messaging views – top 5 U.S. regions:

• Phoenix area
• West LA, South Bay
• Inland Empire, San Bernardino
• Denver area
• Atlanta and suburbs

"As smartphone penetration reaches 35% in the U.S., MMS remains a viable platform for brands and marketers to deliver rich media to their consumers without having to download massive amounts of data or deal with the hassle of poor signal strength to buffer streaming feeds," said James Citron, CEO, Mogreet. "It is evident by the growth in last quarter's iPhone mobile video messaging views that feature phone and smartphone users are increasingly looking to consume video, pictures and audio on their devices. By leveraging MMS, digital marketers can reach their entire consumer base regardless of handset type, and supply them with personalized video content that increases consumer loyalty, engagement and responsiveness."

The metrics tracked by Mogreet's platform are used by clients to improve their marketing effectiveness and reach. These include data such as regional hotspots (retailers can tailor offers to users in a specific geographic area), application development priorities (if a critical mass of their customers are using Android phones over iPhones, they may choose to develop Android apps first), and many other valuable drivers.

Mogreet's messaging platform enables the seamless delivery of video, text, picture and audio messages to all mobile phones in North America. It is a cross-carrier solution that can deliver mobile video to more than 290 million mobile subscribers in the U.S. and more than 2 billion consumers globally across more than 175 countries.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contact:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
[email protected]

SOURCE Mogreet