LOS ANGELES, Dec. 16, 2010 /PRNewswire/ -- Mogreet, the premier video-based mobile marketing platform provider, today released its Q3 2010 mobile marketing analytics report, which reveals consumer behavior patterns for mobile marketing campaigns that integrated mobile video messages on Mogreet's mobile messaging platform during the quarter. These findings are significant for brands and advertisers in planning how to best leverage messaging in their mobile marketing campaigns.
Mobile video messaging views by mobile carrier:
- Verizon Wireless – 36.8%
- AT&T - 31.4%
- T-Mobile - 12.5%
- Sprint - 11.0%
- Boost - 1.6%
Mobile video messaging views by handset type:
- Apple iPhone - 7.4%
- LG enV 3 - 4.0%
- LG enV Touch - 3.8%
- LG enV2 - 2.3%
- BlackBerry Curve - 2.2%
Mobile video messaging views by region:
- Houston, Texas
- South Carolina
- Atlanta and suburbs
- New York City (except Manhattan)
"Our research shows that mobile video messages are being viewed across many different demographic groups, underscored by the fact that over 88% of MMS messages were viewed outside of the top 10 metro areas last quarter," said James Citron, CEO, Mogreet. "Brand marketers have a great opportunity to reach a wide range of consumers via personalized, relevant mobile marketing campaigns and they can reach over 80% of mobile phone subscribers with mobile video, since most feature phones have MMS capabilities. This ability to provide stimulating, relevant, value-driven data to a wide consumer base is one reason MMS is becoming the technology choice of major brands to reach consumers."
Mogreet's messaging platform enables the seamless delivery of video, text, picture and audio messages to nearly all mobile phones in North America and Europe. It is a cross-carrier solution that can deliver mobile video to more than 275 million mobile subscribers and 6,100 unique mobile devices in over 170 countries, thus reaching a total market of more than 1 billion consumers globally.
2011 Mobile Predictions
Citron has also put forward the following predictions about the mobile market for 2011:
- Samsung will become #1 smartphone player, fueled by growth of Android
- The mobile advertising market will reach $2.5 billion
- At least 25% of mobile advertising will come from MMS and MMS advertising revenue will cannibalize SMS ad revenues, because more brands and advertisers will turn to rich media advertising.
- Microsoft will make a significant mobile advertising acquisition by the end of 2011, after Windows Phone 7 fails to increase Microsoft's share against Google and Apple in mobile advertising.
- Vying for a play in the smartphone market, Dell will make an acquisition. Motorola's handset business?
Founded in 2006, Mogreet enables marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate in mobile: mobile video messaging. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California. http://www.mogreet.com