Mojiva Announces Exclusive Partnership with Republic Project Cloud-Based Rich Media Platform Enables Agencies and Brands to Dynamically Deliver Mobile Advertising Creative
NEW YORK, Oct. 24, 2012 /PRNewswire/ -- Mojiva (http://www.mojiva.com), the mobile ad network that reaches more than 1.1 billion devices globally and represents 8,000 mobile and tablet publishers and apps, and Republic Project (http://republicproject.com), the cloud-based rich media platform, today announced an exclusive partnership to provide brand advertisers on the Mojiva network with unmatched rich media solutions for mobile.
"Agencies and brand marketers have been asking for cloud-based creative solutions to offer market-timed messaging, localization, optimization and earned media," said Jack Hallahan, Vice President of Mobile Innovations, Mojiva. "Republic Project's robust cross-platform offering has rapidly proven to drive ROI metrics including sales, brand engagement, and local/social integration. We have never seen a rich media offering take hold as quickly as Republic Project."
The Republic Project platform provides a highly differentiated rich media solution for mobile, including cloud-based content updating (market-timed and location based), and unparalleled social extensions via Facebook and Twitter. Agencies and brands working with the Mojiva network will now be able to easily scale campaigns, meet demand, alter creative content, and optimize creative messaging in real-time. The offering also allows for distribution across all leading platforms including browsers, iPad, iPhone and Android devices with simplicity, speed, and cost efficiency.
"Partnering with Mojiva for mobile was the easiest decision we had to make as a company," said A.J. Vernet, CEO, Republic Project. "Not only do they have a robust global ad network, but Mojiva has an amazing team and technology behind them that our company can leverage as a preferred partner."
In Q4 2012, several brands across leading industries, including telecommunications and beverages, will launch campaigns on the Mojiva network using the Republic Project rich media ad units.
Mojiva is the mobile ad network that reaches more than 1.1 billion devices globally and represents 8,000 mobile and tablet publishers and apps. Through deep and open integration with top major rich media providers and ad servers, Mojiva provides advertisers and advertising agencies with every imaginable mobile media execution across tablets, mobile web sites, apps and devices.
Founded in May 2008 and based in New York City, Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital. Follow Mojiva on Twitter, like us on Facebook and learn more at http://www.mojiva.com.