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Mole's World Supports "Free Lunch" to Needy Children

SHANGHAI, Sept 28, 2012 /PRNewswire/ -- Taomee Holdings Limited (NYSE: TAOM) ("Taomee" or the "Company"), one of the leading children's entertainment and media companies in China, today announced that it's working with a China-based, non-profit organization "Free Lunch to Children" by donating all revenues generated from Mole's World IOS app on September 30 and October 1 to the organization. "Free Lunch to Children" is an organization created to fight child hunger in China's rural areas. The Mole's World franchise is one of the most popular children's franchises in China, and its online virtual world has over 100 million registered users. The Mole's World IOS application has been a #1 ranked download on the Apple Store in China, Taiwan, and Hong Kong. Millions of users will be given an opportunity to donate to the cause by purchasing the "Caring Angel" in-game item. To learn more about the "Free Lunch to Children" organization and many other Taomee Corporate Social Responsibility initiatives, please visit: http://www.mianfeiwucan.org/index.php?id=12 and http://www.taomee.com/en_social.html.

About Taomee:

Taomee Holdings Limited is one of the leading children's entertainment and media companies in China driven to deliver exceptional entertainment to children and families. Its online community is one of the largest in the region, widely trusted by millions of parents and caregivers across Asia. The Company's Mole's World and Seer franchises and characters have reached millions of children and families through virtual worlds, books, monthly print magazines, mobile applications, animated television series and movies. For more information, please visit: http://www.taomee.com/en_taomee.html.

- Visit online virtual world communities at http://www.61.com
- Watch animations and films at http://v.61.com/ 
- Download mobile games and applications at http://m.61.com/
- Share with other parents and caregivers at http://mama.61.com/

About Free Lunch to Children:

Founded in February 2011, Free Lunch to Children is one of the leading non-profit organizations in China with the mission to fight child hunger. The organization was founded by Deng Fei, a journalist of Phoenix Weekly Magazine. On April 2nd, 2011, the Free Lunch Fund was founded and certified by the China Social Welfare foundation. Operated mostly by volunteers, the organization has successfully reached thousands of children in remote and mountainous areas in China. To learn more about Free Lunch to Children, pls visit: http://www.mianfeiwucan.org/index.php?id=12

Safe Harbor Statements

This press release contains statements that may constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Among other things, the management's quotations and outlook information contain forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Potential risks and uncertainties include, but are not limited to: the Company's business strategies and initiatives as well as business plans; future business development, results of operations and financial condition; expected changes in revenues and certain cost or expense items; expectations with respect to increased revenue growth and the Company's ability to sustain profitability; the Company's services and products under development or planning; the Company's ability to attract users and further enhance the Company's brand recognition; and trends and competition in the children's entertainment and media market and industry, including those for online entertainment. Further information regarding these and other risks is included in Taomee's filings with the U.S. Securities and Exchange Commission, including its registration statement on its final prospectus dated June 10, 2011. All information provided in this press release is as of the date of the press release, and the Company undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as required under applicable law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, the Company cannot assure you that their expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results.

For further information, please contact

Na You
Taomee Holdings Limited
+86-21-61280056-8578
ir@taomee.com

SOURCE Taomee Holdings Limited



RELATED LINKS
http://www.taomee.com/en_taomee.html
http://www.mianfeiwucan.org/index.php?id=12

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