Monetate Influences Over a Third of U.S. Ecommerce Sales During Highest Grossing "Cyber Week" in History; Ecommerce Reigns for Retailers this Season

Ecommerce bolstered by "Cyber Week" deal season and the emergence of mobile as a purchasing powerhouse

Dec 09, 2015, 11:23 ET from Monetate

PHILADELPHIA, Dec. 9, 2015 /PRNewswire/ -- Monetate, the global leader in multi-channel testing and personalization for brands worldwide, announced today that its platform influenced more than a third of total U.S. ecommerce sales (or more than one in every three dollars) during "Cyber Week" 2015 – the holiday shopping season comprising Thanksgiving through Cyber Monday. comScore reported that Cyber Monday 2015 was the single biggest online shopping day in history, jumping 15 percent over last year with nearly $3 billion in sales. Furthermore, Cyber Week sales grew to a record-breaking $11 billion, bolstered by the extended Cyber Week deal season, as well as a particularly strong showing from mobile shoppers this season.

Cyber Week is Here to Stay
Last year, major retailers started online deals earlier in the season, encroaching on Black Friday and introducing Thanksgiving Day sales. The trend continued this year, with retailers stretching the online shopping season well outside Cyber Monday. This shift extended the online holiday deal season, transforming Cyber Monday into Cyber Week as Monetate predicted at the close of 2013.

Online sales growth was higher on Thanksgiving (25 percent) than on Black Friday (14.3 percent) and Cyber Monday (16 percent). Prior to this holiday season, Cyber Monday 2014 was the largest ecommerce day on record. That mantle has been seized by Cyber Monday 2015, when more than $3 billion in online sales made it the largest ecommerce day in history.

"In 2014, brands started promotional deals well before Cyber Monday, creating Cyber Week. 2015 has solidified Cyber Week as a fixture of the holiday buying season," said Lucinda Duncalfe, CEO, Monetate. "Meanwhile, holiday shopping continues to shift from stores to online. Ecommerce allows retailers to meet their customers where they are in the moment – offering a personalized online shopping experience based on each shopper's individual context, behavior and preferences."

Ecommerce barely beat out in-store sales this year according to the NRF. 103 million Americans shopped online during Thanksgiving weekend in 2015. In comparison, 102 million people shopped in store, with 151 million shoppers in total.

Mobile Emerges as a Purchasing Channel
As anticipated, mobile emerged this year as a legitimate purchasing channel. Last year, mobile traffic was strong but purchases lagged. Monetate data revealed that this year 37 percent of online sales came from mobile on Thanksgiving, 33 percent on Black Friday and 28 percent on Cyber Monday – a substantial increase compared to Cyber Week 2014, which saw only 20 percent of online sales attributed to mobile.

"Mobile came into its own this holiday season," Duncalfe continued. "At the close of 2014, we predicted that in 2015 mobile behaviors would shift from browsing to buying, and that's exactly what happened this Cyber Week. That consumer shift increases pressure on brands to develop omnichannel retail strategies that meet consumer expectations – everywhere they choose to shop. The key is creating utility and value for the customer whether they're on desktop, mobile or in a physical store."

About Monetate
Monetate is the global leader in multi-channel testing and personalization for brands worldwide. The Monetate platform is built for speed. It features an easy-to-use interface that allows marketers to create, test, and deploy customized real-time experiences across web, email, and mobile.

With Monetate, marketing is transformed from a world of discrete one-size-fits-all campaigns to one of always-on, personalized experiences that optimize the lifetime value of each customer.

Founded in 2008, Monetate influences billions of dollars in annual revenue for world-class brands like Macy's, QVC, Office Depot, Patagonia, Sur la Table, and The North Face. During Cyber Week 2015, Monetate influenced more than a third of all U.S. ecommerce sales. Monetate is the industry leader, with more clients in the IR 500 than any other company.

Media Contact
Shelby Pritchett (Finn Partners) 313-486-0664 or monetate@finnpartners.com

 

SOURCE Monetate



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