Monetate to Demonstrate How to Turn Big Data into Personalized Real-time Interactions at eTail West 2013
SaaS firm to demonstrate best ways to interact with customer segments to generate stronger brand loyalty and profitable relationships
PHILADELPHIA, Feb. 25, 2013 /PRNewswire/ -- At the eTail West Expo, Monetate (Booth 304/306) will showcase how etailers can leverage Big Data to drive real-time, customer-centric experiences on digital sites to generate increased customer engagement and revenue. The Monetate team will demonstrate the latest advances in dynamic merchandising for customer segments based on customer purchase history, device, demographics, in-session browsing behavior and more.
"Ecommerce as an industry is ready to embrace the next phase of the Big Data evolution, garnering insights from data and using those insights to create personalized experiences in real time," said Kurt Heinemann, CMO of Monetate. "This customer-centric approach takes what has been learned about a customer through data and uses that information to present them with the most relevant online experience. At eTail West, we'll be sharing best practices in this area and giving etailers a peak into the future of personalization and segment discovery."
The eTail West Expo will be held in Palm Desert, Calif., February 25-28, 2013. To request a meeting with Monetate at eTail West, email firstname.lastname@example.org.
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing a more relevant web experience, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.
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