MoneySupermarket.com Comments on the Launch of the Current Account 7 Day Switch Guarantee
CHESTER, England, June 11, 2013 /PRNewswire/ --
Kevin Mountford, head of banking at MoneySupermarket, comments on the launch of the Current Account Switch Guarantee: "Today's launch of the Current Account Switch Guarantee heralds a major milestone ahead of the 'seven day' switching process being introduced in September. The Guarantee and Trustmark will help instil confidence in consumers that they can switch current accounts safely, securely, with the minimum of hassle, and provides reassurance and redress should things go wrong. Although in reality switching is usually relatively straight forward, this move could be a real turning point in improving switching rates in the current account market.
"Many people are put off switching current accounts by the perception that it can be a complex process. Although banks do have dedicated switching services currently, the experience does differ depending on the bank or building society. As well as switching bank accounts within seven working days, the scheme also provides a redirection service that will track payments into and out of the out of the old current account for 13 months following account closure. Control will be placed in the hands of customers, as they can choose the move date and have the reassurance that if anything were to go wrong for any reason, any charges as a result of any errors will be refunded, providing peace of mind.
"Although this scheme tackles some of the barriers which currently prevent consumers from switching and will perhaps, for the first time, challenge the notion that people rarely switch current accounts, there is still little innovation from providers in the accounts they provide. I would hope that the arrival of new challenger brands such as M&S Bank and the Post Office alongside the new switching scheme will help address this problem and that consumers are given true incentives to change their bank. Although the new scheme provides reassurance, people must remember that you can still switch ahead of the implementation and many banks have a number of switching incentives already in place."
MoneySupermarket.com compares (at 22nd March 2013)
- 140 car insurance brands and 98 home insurance brands
- 15 broadband providers and 20 energy providers
- 31 unsecured loan and 5 secured loan providers
- 60 mortgage lenders and 28 credit card providers
- 62 savings providers and 37 current account providers
- Over 640,000 mobile phone deals
We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.
By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.
Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.
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Notes to Editors:
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