Monroe Marketing Signs TV Ratings Agreement With Rentrak
—Savannah, Ga. Agency Subscribes to Rentrak's TV Ratings Currency to Make More Informed Buying Decisions—
PORTLAND, Ore., Aug. 8, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Monroe Marketing, Inc., the first Savannah-based advertising agency to sign a Rentrak agreement.
Monroe Marketing's media planners will use Rentrak's local TV ratings currency with television clients to help better plan and execute its television advertising campaigns.
"Monroe Marketing is delighted to mark our 25th anniversary in the Savannah-Hilton Head area by providing our clients with the best possible television audience information in our new partnership with Rentrak. It is yet another indication of our commitment to our clients' success," said Monroe Marketing President Rick Monroe. "Rentrak ratings provide insights into the television viewing habits of our area by electronically measuring over 11 thousand homes in the Savannah market, providing a dramatically more accurate view of how TV audiences actually behave. We're looking forward to using Rentrak's year-round measurement to inform our buying decisions."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information from TV stations in all 210 local markets.
About Monroe Marketing, Inc.
Monroe Marketing is a full service advertising firm offering expertise in a diverse range of services which cover the full spectrum of marketing requirements to compete in today's business environment. More information can be found at www.monroemarketinginc.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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