"Today's employers need to be incredibly sophisticated recruitment marketers, which means moving well beyond the job ad alone and on to promoting their broader employer brand," said Joe Budzienski, Vice President of Product and Technology, Monster. "Every brand marketer today is focused on how to leverage the best of social platforms, and we are bringing compelling new capabilities to market that enable just this type of activity for recruiters. The pressure's on to hire top performers and Monster is giving companies every advantage in a very competitive hiring market."
Driven by Monster's proprietary, multi-dimensional targeting of detailed candidate attributes like resumes, interests and social activity across Monster, TalentBin by Monster, Twitter and Facebook, Monster Social Brand Ads places a brand advertisement in front of active and passive talent in a fully automated way, delivering daily impressions for real-time optimization. Through Monster and Facebook alone, job ads may be targeted to over 1.71 billion active Facebook users and over 313 million active Twitter users.
Following a successful beta launch of Monster Social Brand Ads in August 2016, Monster is now expanding to full commercial availability for its entire U.S. customer base with three subscription options. Monster Social Brand Ads will be rolling out other markets later this year.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW) is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs, and employers find the best talent. Today, the company offers services in more than 40 countries, providing some of the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities. Monster continues its pioneering work of transforming the recruiting industry with advanced technology using intelligent digital, social and mobile solutions, including our flagship website monster.com® and a vast array of products and services. For more information visit monster.com/about.
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SOURCE Monster Worldwide, Inc.