LOS ANGELES, May 2, 2016 /PRNewswire/ -- Moose Toys, the fastest-growing toy company in the U.S. in 2015, followed its banner year with impressive growth in 2016. Boosted by sales of its Shopkins mighty mite collectible brand, the Australian-based toy company now ranks fourth among toy manufacturers*, according to just released data from The NPD Group Inc. Retail Tracking Service.
In March, Moose took the toy industry by storm when sales of the Shopkins 2-Pack and 12-Pack were the top two products in the overall toy market**, placing first and second best-selling toys respectively, according to the most recent data from NPD.
"We are beyond thrilled to see such phenomenal growth into 2016," said Paul Solomon, Co-CEO of Moose Toys. "The toy industry is extremely competitive, but at Moose we keep our eye on the prize – focusing on making toys that kids will love. They are the experts and we are humbled by our passionate fans."
Shopkins tiny collectibles claimed five of the top 20 positions in total toy sales*, holding strong as the number two toy property in the U.S., year to date. Shopkins has also become a licensing juggernaut, holding strong as the number two toy property in the U.S., year to date (The NPD Group, March 2016). With a diverse portfolio of toys ranging from collectibles and craft activities to electronic pets, Moose Toys continues to lead toy trends and develop properties that extend beyond the toy aisle.
While me-too brands chase Moose Toys in the collectible craze, Shopkins shows no signs of slowing down, with empty pegs at major retail stores to prove it. The highly anticipated Shopkins Season Five hits U.S. retail stores starting this week.
The Shopkins Season Five online reveal campaign drew more than 4 million views of its video series in less than one week. The custom video content offered an exclusive look at Season Five features such as backpack vessels, charm bracelets and glow-in-the-dark characters, bringing Shopkins fans more of what they love, with fresh new twists.
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines, including Shopkins™, the hottest collectible line of grocery and fashion themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. The Shopkins Scoops Ice Cream Truck was awarded the 2016 "Girls Toy of the Year" and the Shopkins Small Mart playset was awarded the 2015 "Girls Toy of the Year" by the Toy Industry Association. Visit www.moosetoys.com for more information.
*Source: The NPD Group/Retail Tracking Service/U.S. Toys/Dollars (January-March 2016)
**Source: The NPD Group/Retail Tracking Service/U.S. Toys/Dollars (March 2016) 12 Pack aggregates Shopkins 12 Pack Series 4 & Shopkins 12 Pack Asst
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SOURCE Moose Toys