LOS ANGELES, Sept. 27, 2016 /PRNewswire/ -- Moose Toys, the company behind the Shopkins phenomenon and the #1 best-selling toy last holiday season, is set to top the Holiday toy list again with Snuggles, My Dream Puppy. Moose Toys, a Australian toy company, continues to live up to its reputation as the most innovative company in the global toy business.
Snuggles, the newest addition to the Little Live Pets line of electronic pets, acts just like a real puppy and is already top of this year's holiday toy lists.
Since launching last month, Snuggles has flown off shelves and sold out across stores nationwide. Major retailers have been scrambling to secure stock, even flying in more product to meet the upcoming holiday demand. In one week alone, a major retailer sold through 75% of their Snuggles stock, selling the same amount of units in just one week than last year's top electronic pet toy sold during the entire month of September.
"Since the launch of Snuggles, we've seen incredible customer demand, as the item was among our hottest selling toys in September," said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys"R"Us, Inc. "Based on the success we're seeing with Snuggles at Toys"R"Us, and our commitment to have this adorably in-demand item in stock for our customers whenever and however they choose to shop with us, we're airfreighting additional inventory to arrive just in time for the holidays."
Snuggles moves, feels, and responds just like a real puppy, with a pat on the head or a rub of the tummy he behaves in different ways. Snuggles is so soft that when kids cuddle and snuggle with him, they will forget it is just a toy.
"Electronic pets invite kids to role play and tap into their nurturing side," said Adrienne Appell, Toy Industry Association. "It's a timeless play pattern and now with new technology, electronic pets like Little Live Pets Snuggles are more realistic and interactive than ever before."
With the addition of Snuggles, the Little Live Pets line has further established itself as the #1, best-selling electronic toy property in the toy industry, according to the NPD Group.
As the holiday kicks into high gear, Snuggles has been featured on the world's largest retailers hot holiday toy lists including the Toys"R"Us Fabulous 15 list, which identifies the 15 toys that should be this year's hottest sellers, Walmart's annual "Chosen by Kids" list of kid's favorite 25 toys, and the Toy Insider's Hot 20 List of the hottest toys this holiday season.
About Snuggles, My Dream Puppy
Snuggles, My Dream Puppy, joins Little Live Pets family of electronic pets and moves, feels and responds just like a real puppy. Kids can feed him with his bottle, then watch him fall asleep, and he even breathes. With a pat of the head or a rub of the tummy, Snuggles responds to your touch and will open and close his eyes and make adorable puppy sounds. He also comes with an adoption certificate for kids to fill in and make him their own.
Snuggles offer the fun, excitement and companionship of owning a real pet, without all the clean-up and mess.
Making puppy wishes come true, Snuggles, My Dream Puppy, is recommended for ages 5 and up and available at major retailers for $54.99, while supplies last.
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart.
Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery and fashion themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more.
Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. The Shopkins Scoops Ice Cream Truck was awarded 2016 Girl Toy of the Year by the Toy Industry Association, and the Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year. Shopkins was awarded the 2016 Licensed Character/Toy of the Year by LIMA. Visit www.moosetoys.com for more information.
*Source: The NPD Group/Retail Tracking Service/U.S. Toys/Robotic and Interactive Playmates subclass/Dollars (January-July 2016)
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SOURCE Moose Toys