Moose Toys Sweeps Toy Awards Heading Into Holiday Season

LOS ANGELES, Oct. 23, 2015 /PRNewswire/ -- Moose Toys, one of the fastest-growing toy companies in the U.S., has secured early seasonal sales success topping hot holiday wish lists. As the fourth largest U.S. toy manufacturer in August 2015*, it's no surprise that several toys across the Moose Toys portfolio featured on the most coveted holiday toy lists. The accolades include top holiday picks from Target®, Toys"R"Us® and Walmart®, which engage toy experts and the real experts - kids –  to determine the must-have holiday season toys.

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According to The NPD Group*, Moose Toys grew 472%, August 2015 vs. August 2014. The growth was driven by this year's launch of several new brands - Qixels, the first "craftstruction" activity where kids create pixelated worlds of monsters and warriors, and Wild Pets, a creepy, crawly electronic pet spider perfect for hilarious pranks; and major brand expansions - Shopkins™, the biggest tiny toy line of adorable collectible characters, and Little Live Pets, which added Turtles, Mice and Clever Keet, the smartest bird you'll ever meet.

"Moose Toys offers a wide variety of toys that all promise hours of play for children," said Paul Solomon, Co-CEO of Moose Toys. "This is such an exciting way to kick off the holiday season. We're honored to be recognized by our retail partners and industry experts and are thrilled to know that our toys bring smiles to kids' faces, after all that is why we are here."

Appearing on multiple hot holiday toy lists, Little Live Pets Clever Keet, Shopkins Scoops Ice Cream Truck and Qixels Turbo Dryer are at the forefront of this season's most popular trends.

"We're seeing that both electronic pets and collectibles are proving to be hot trends heading into the holiday season," said Adrienne Appell, Toy Industry Association. "Ultimately, toys inspire kids to play – an important part of a child's development – and toys like Clever Keet by Moose Toys allow kids to engage in fun, open-ended and creative play."

The season's toy awards and hot holiday lists awarded to Moose Toys include:

Target's Top Toy List 2015 
Little Live Pets Clever Keet

Toys"R"Us Fabulous 15 
Little Live Pets Clever Keet
Shopkins Fashion Boutique

Walmart's "Chosen By Kids" 
Little Live Pets Clever Keet
Shopkins Scoops Ice Cream Truck

The Toy Insider's Hot 20 
Little Live Pets Clever Keet
Shopkins Scoops Ice Cream Truck

TTPM Most Wanted List 
Little Live Pets Clever Keet
Shopkins Fashion Spree Fashion Boutique

The National Parenting Center 
Qixels Turbo Dryer
Glow Show Sticker Launcher
Little Live Pets Mouse House

National Association Parenting Publication Awards 
Little Live Pets Mouse House
Shopkins Scoops Ice Cream Truck
Glow Show Sticker Launcher
The Ugglys Pet Shop Dirty Dog Wash Van

Creative Child Magazine
Qixels Turbo Dryer
Glow Show
Beados Gems Easy Design Studio

In addition to these award-winning toys, Moose Toys has a full line of products – from cute and crafty to clever and quirky – in a variety of categories sure to top kids' holiday wish lists this year.  For more information, visit www.moosetoys.com.

*Source: The NPD Group / Retail Tracking Service, August 2015, dollars

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia.  This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced all new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross; and Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards, including Shopkins Small Mart playset - a 2015 Girls' Toy of the Year winner by the Toy Industry Association. Visit www.moosetoys.com for more information.

SOURCE Moose Toys

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