Moose Toys Will Auction Off Shopkins™ Gemma Stone To Benefit The Toy Industry Foundation

To add a little sparkle to a child's life, the one-of-a-kind Shopkins character will be up for charity auction on eBay, starting Cyber Monday

Nov 24, 2015, 08:30 ET from Moose Toys

LOS ANGELES, Nov. 24, 2015 /PRNewswire/ -- Moose Toys, the toy company behind the collectible craze Shopkins™, is hosting a charity auction for Gemma Stone, the most rare Shopkins character in the collection, to kick-off on Cyber Monday. Gemma Stone is the one-of-a-kind, precious character revealed at North American International Toy Fair this past February, and famous among Shopkins collectors.

Photo -

Fans will now have a chance to bid on her, November 30 through December 6, 2015, and celebrate the holidays with the gift you can't buy in stores. All proceeds from the eBay auction will benefit the Toy Industry Foundation, a nonprofit organization that distributes toys to children facing poverty, neglect, illnesses, abuse, and other forms of adversity. 

Gemma Stone had a busy year, with a cross-country tour visiting Shopkins fans and top YouTube toy channels. Her tour kicked off with the Mommy and Gracie Show, at their first official Toy Fair meet-and-greet. She then visited CookieSwirlC and DisneyCarToys to star in one-of-a-kind videos on their channels. Most recently, Gemma Stone made an appearance at the nationwide Shopkins Swap-kins event in New York City.

"Gemma Stone is our most precious and most beloved Shopkins character," said Paul Solomon, Co-CEO of Moose Toys. "We're excited for her to find a permanent home with one of our passionate Shopkins fans, and are beyond thrilled for the opportunity to help children in need this holiday season through the Toy Industry Foundation."

Limited Edition Shopkins characters, normally retailing at $2.99, are already selling on eBay for upwards of $1,800. Bids for Gemma Stone are forecasted to be even higher given the rarity of the character.

"We are grateful that Moose Toys is donating its proceeds from the Gemma Stone auction to benefit our organization," said Elizabeth Max, program manager at the Toy Industry Foundation. "This donation will help us provide toys to children in need, which is especially critical during the holiday season."  

The Toy Industry Foundation is dedicated to bringing smiles to the faces of children in the foster care system and those whose parents are deployed in the military. Last year alone, The Toy Bank provided nearly 5 million children in need with donated toys, valued at $18.9 million globally.

Fans interested in bidding on Gemma Stone should check Shopkins' Facebook and Twitter pages for the link to the eBay auction, which will take place from November 30 at 3 p.m. PT through December 6 at 3 p.m. PT.

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia.  This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced all new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross; and Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year by the Toy Industry Association. Visit for more information.


SOURCE Moose Toys