THOUSAND OAKS, Calif., May 11, 2016 /PRNewswire/ -- The localization industry has a new voice. So do global brands.
Moravia has launched Globally Speaking, a podcast for, from and about localization and language professionals. The program will address the challenges of multilingual communications, share best practices, and initiate conversations about enabling companies to succeed in international markets. Airing twice monthly, Globally Speaking is currently available on iTunes, Gloogle Play, Stitcher and at www.globallyspeakingradio.com.
Co-hosts of Globally Speaking are industry veterans Renato Beninatto, Moravia's Vice President of New Business Development and Marketing Communications, and Michael Stevens, Growth Manager for Moravia. Both will share insights learned during their years in the localization business, and interview a broad range of guest LSPs, CMOs, educators and globalization thought leaders.
"With more than 500,000 people employed as translators or interpreters worldwide, a program like Globally Speaking is long overdue," said Beninatto. "Many LSPs are freelancers who often don't have the opportunity to interact and learn from their peers. Globally Speaking makes it possible for every language professional to learn new skills—and to make their own voices heard."
"Globally Speaking isn't just for language professionals," Stevens added. "It's also for global companies who want to learn new ways to succeed in foreign markets. For example, localized ad campaigns significantly outperform mobile English campaigns in both click-throughs and conversions, and locally targeted social media posts are far more successful than single posts shared globally. In this day and age, global companies need to understand the increasing importance of language localization."
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, travel and life sciences industries to enter global markets with high-quality multilingual products. (www.moravia.com)
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