NEW YORK, Jan. 10, 2011 /PRNewswire/ -- More than 430,000 people have registered for the "11 Weeks to Move It and Lose It" challenge first announced on the January 3rd broadcast of THE DR. OZ SHOW. Emmy Award-Winning host of THE DR. OZ SHOW, Dr. Mehmet Oz, launched the unique, free nationwide weight loss effort titled "11 Weeks to Move It and Lose It" last Monday to a nation fresh off the New Year and eager to shed the pounds. This one-of-a-kind online initiative provides customized tools to knock off the weight and transform people's bodies and lives by giving participants their very own personal trainer online and their own individually tailored weight loss plan (a value of $99 a month) absolutely free.
At press time, 430,000 registrations had been filled out on www.doctoroz.com with many more people still registering for the program. An average of 70,000 people per day has signed up for the challenge. THE DR. OZ SHOW will revisit the 11-week program every Monday for 11 weeks to address specific topics and challenges participants encounter along the way. Viewers may sign up free for the entirety of the 11 weeks.
"I'm delighted that this program has received such an enthusiastic response. People are hungry for information that will help them lose weight and treat their bodies well in the new year and every Monday on the show and every day online, we're going to help them do just that," Dr. Mehmet Oz said.
THE DR. OZ SHOW partnered with the Nike SPARQ Training Network (NSTN) for the initiative. This team of experts (11 trainers and 11 health/nutrition experts) provides guidance and motivation, results focused webcasts, exercise videos, behavior modification tips and answer health and fitness questions all at the touch of a mouse. On the website www.doctoroz.com, participants are tracking their progress and food intake with these unique tools:
Food logging - Participants enter virtually any food from a database of over 70,000 foods (even from popular restaurants) to keep track of calorie and nutrient intake as well as receive suggested lifestyle menus to help plan out meals.
Setting weight loss goal /tracking – In order to help participants determine a realistic goal for 11 weeks, a customized calendar will monitor progress and set goals with reminders of where you need to be every day based on height, weight, BMI, age, and lifestyle.
Health assessment – Participants will be asked to take a quiz to evaluate diet and exercise based on current health.
Weight loss community – Participants will get the chance to talk to others on the plan and gain support as they work through the challenges. People can also see real time updates on their progress and get tips and professional advice from the NSTN for motivation.
Exercise – Videos and webcasts will help participants lose the pounds and get them on the road to healthier living.
Product - Participants will receive recommendations from the NSTN with regard to specific products that will support their chosen exercise programs.
Viewers can sign up for the "11 Week Move It and Lose It" program simply by going to www.doctoroz.com. Enrollment is available free of charge for the entire 11 weeks. THE DR. OZ SHOW will be monitoring progress of individuals and exploring various components of the 11 week program throughout January and February.
ABOUT THE DR. OZ SHOW
Dr. Oz won an Emmy for outstanding informative talk show host at the 2010 Daytime Emmys. "The Dr. Oz Show" was nominated for Best Informative Talk Show. Last year "The Dr. Oz Show" debuted with the biggest ratings in seven years in daytime television and maintained impressive ratings throughout the season.
Dr. Oz has served as health expert on "The Oprah Winfrey Show" since 2004, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored six New York Times Best Sellers including "YOU: The Owner's Manual", "YOU: The Smart Patient", "YOU: On a Diet", "YOU: Staying Young", "YOU: Being Beautiful" and "YOU Having a Baby" as well as the award-winning "Healing from the Heart". He has a regular column in Esquire magazine and is a contributing editor to O, The Oprah Magazine. He is also the host of a daily talk show on Sirius XM Radio's "Oprah Radio."
Dr. Oz is vice-chair of the Department of Surgery and Professor of Surgery at Columbia University. He directs the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital and performs 100 heart operations annually. His research interests include heart replacement surgery, minimally invasive cardiac surgery, complementary medicine and health care policy. He has authored over 400 original publications, book chapters, and medical books and has received several patents.
Cleared in over 99% of the country, "The Dr. Oz Show" is co-produced by Harpo Productions and Sony Pictures Television (SPT) and distributed by SPT. "The Dr. Oz Show" is executive produced by Mindy Borman; Amy Chiaro is co-executive producer. The show is filmed in front of a studio audience in Studio 6A in New York's legendary Rockefeller Center.
ABOUT HARPO STUDIOS
Harpo Studios is the home of Harpo Productions, Inc. the most successful production company in daytime talk, producing the number one, award-winning "The Oprah Winfrey Show" and syndication's latest success, "The Dr. Oz Show," as well as having developed "Dr. Phil" and "Rachael Ray." ZoCo Productions, LLC, an affiliate of Harpo Productions, Inc., and Sony Pictures Television co-produce "The Dr. Oz Show." In September 2010, Harpo Studios will launch "The Nate Berkus Show." Harpo Studios creates, develops and produces original TV programming for primetime, syndication, cable and digital platforms. Harpo Creative Works, an award-winning team of designers, writers and producers, offers its services to media clients outside of Harpo Studios as a full-service creative agency specializing in the design and execution of on-air, print and online promotion for broadcast and cable television across a wide range of multimedia. Harpo Print, LLC and Hearst Magazines publish the monthly "O, The Oprah Magazine" publication. Harpo Films, Inc. produces feature films and, through an exclusive deal with HBO, scripted television programming. Harpo Radio, Inc. produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its "Best of XM" package) on SIRIUS XM Radio and content for Westwood One. Harpo Retail manages The Oprah Store (www.theOprahStore.com), a free-standing retail venture located directly across from Harpo Studios and its companion website, and other retail and e-commerce projects. A joint venture between Harpo, Inc. and Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform company that includes a cable network and the premier lifestyle website Oprah.com, will debut on January 1, 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 122 channel feeds, which are available in more than 140 countries reaching almost 438 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and an HD movie channel, and is a part owner of cable channel GSN, a new 3D channel, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
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SOURCE The Dr. Oz Show