The campaign invites the world to see Colombian avocados not just as a product, but as a cultural expression that is centuries in the making. To bring this story to life, the campaign debuts with a cinematic video blending realism and animation to depict the avocado's journey from farm to table. At IFPA, CAB invites attendees to immerse themselves in this narrative through an engaging booth experience at Booth #2583, complete with cultural storytelling and delicious avocado-infused treats.
"This campaign goes beyond marketing. It's about sharing the soul of Colombian agriculture," said Manuel Michel, managing director of the Colombia Avocado Board. "Our avocados are raised by generations of farming wisdom deeply connected to the land. By launching 'Raised By Colombia' here at IFPA, we're sharing a story that's grounded in authenticity and alive with emotion. It reflects the warmth of our people and the richness of our land."
Built on three pillars of truth —nature's extraordinary design, deep-rooted Colombian spirit, and reliable partnership—our story connects with consumers who value authenticity, quality, and the heritage behind their food choices.
"Every Colombian avocado carries the wisdom of generations and the pride of over 80,000 families," Michel added. "This campaign represents our spirit and our origin. It showcases why Colombia is a great choice for retailers and foodservice operators."
The debut of "Raised By Colombia" marks the beginning of a new chapter. This campaign honors the legacy of generations who know the land like family, inviting the world to gain a deeper appreciation for not just the product but the people who ensure its ripened to perfection.
About Colombia Avocado Board
The Colombia Avocado Board (CAB) has brought together like-minded leaders with one goal in mind, to educate consumers in the U.S. and encourage them to buy more Avocados from Colombia. The mission of CAB is to build the tools to work in sync with the Hass Avocado Board to cultivate consumers in the United States by aligning growers, exporters, and importers together under one cohesive marketing effort focused on Colombian avocados. The CAB was created in late 2020 and operates under the authorization of the Hass Avocado Promotion, Research, and Information Act of 2000. To learn more, visit Avocadoscolombia.com
SOURCE Colombia Avocado Board
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