More Than Half of U.S. Adults Optimistic that 2013 will be a Better Year for Their Finances, Finds New Survey

--More Than Four-in-Ten Plan to Overhaul Their Finances in the New Year--

Dec 20, 2012, 07:00 ET from

WHITING, Ind., Dec. 20, 2012 /PRNewswire/ -- Even with the much-debated fiscal cliff looming, many U.S. adults are feeling positive about what 2013 may hold for them financially. According to a new survey, more than half (52 percent) of U.S. adults are optimistic that 2013 will be a better year for them financially than years past. This is up from 48 percent who said the same at the start of 2012. On the flip side, 37 percent said they do not think 2013 will be better financially, while 11 percent said they weren't sure. This survey was conducted online nationwide by Harris Interactive on behalf of from November 30th to December 4th, 2012, among 2,691 adults ages 18 and older.

A brighter financial outlook for 2013 may stem from the many people who plan to revamp their money habits this upcoming year. Nearly four-in-ten (39 percent) U.S. adults said they plan to overhaul their finances in 2013.

When it comes to how U.S. adults will do the overhauling, topping the list was the more than four-in-ten (43 percent) who will focus on tackling debts for their credit cards, car and mortgage. Rounding out the list were the following:

  • Become a smarter shopper by using coupons and seeking sales/deals – 37 percent
  • Grow a six-month emergency fund – 27 percent
  • Focus on my 401 (k), IRA or retirement fund – 18 percent
  • Save for my children's college/future children's college tuition – 14 percent
  • Make more investments – 13 percent
  • Become appropriately insured – 12 percent
  • Other – 14 percent

"Regardless of their financial situation, many people see the start of a new year as a chance to refocus and retool their finances," said Jackie Warrick, President and Chief Savings Officer at "Our survey reveals more people are optimistic about what the coming year holds than they were last year, but it's not always an easy road.  Tough financial challenges still exist for many Americans and will continue as the economy stabilizes."   

While some U.S. adults are looking at 2013 through rose-colored glasses when it comes to their finances, others are a little more uncertain. Thirty-nine percent said they feel less financially secure than they did at the beginning of 2012, while 40 percent said they are neither more or less financially secure. More than one-in-five (22 percent) said that when they look back at the start of 2012, they feel more financially secure now than they did at the beginning of the year.

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from November 30th to December 4th, 2012, among 2,691 adults ages 18 and older, the 2011 survey was conducted online from November 14th-16th, 2011, among 2,207 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan,

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