NEW YORK, May 31, 2017 /PRNewswire/ -- Since the first quarter of 2017, more than one million customers globally trust in the service and the quality of HelloFresh and order the ready-to-cook meal kit boxes.
"We see passing this mark as a great endorsement from more than one million customers that trust us to create nutritious, varied, and simple dishes for themselves, their families and friends," says Dominik Richter, CEO and founder of HelloFresh. "This success proves that we had the right idea and convinced our customers whose recommendations helped us to become one of the global market leaders in a dynamically growing segment. We're looking forward to bringing the joy of healthier and delicious cooking to even more households in the future."
HelloFresh: Convenience and Variety
Since the launch, HelloFresh has continued to develop the concept behind the meal kits, with a focus on the constant improvement of the cooking experience. The numerous options and combinations of the dishes make HelloFresh one of the most diverse on the market. Ed Boyes, CEO of HelloFresh US, is excited about future expansion of offerings. "In 2017, we are concentrating on the continuous further development of our product. We've recently launched our new wine service and online shop, and are currently implementing new exciting innovations around choice and personalization."
For more information on HelloFresh's diverse offerings visit www.hellofresh.com.
HelloFresh currently operates in the USA, the United Kingdom, Germany, the Netherlands, Belgium, Australia, Austria, Switzerland and Canada.
HelloFresh delivered 30.7 million meals in the 3-month period from 1 January 2017 to 31 March 2017 to ca 1.2 million households. HelloFresh was founded in November 2011 and is based in Berlin. Additional offices are located in New York, London, Amsterdam, Zurich, Sydney and Toronto. Current investors include Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet and Vorwerk Direct Selling Ventures.
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