FARMINGTON HILLS, Mich., March 23 /PRNewswire/ -- A Morpace Omnibus study conducted in the early weeks following Apple's introduction of the iPad reveals that its impact on the technology market - most notably netbooks, eReaders and laptops - could be significant.

According to the Morpace study, approximately 75 percent of consumers are aware of the iPad long before its commercial release planned for April. Even more notable is that 47 percent of consumers who identified themselves as "intended netbook buyers" will wait and see the iPad before making a netbook purchase. A total of 8 percent say they plan to purchase the iPad instead.

The results are similar for eReaders. Nearly one-half (49 percent) of consumers who identified themselves as "intended eReader buyers" will wait to see the iPad before making a purchase decision. Approximately 17 percent of these consumers are planning on purchasing the iPad instead.

Even though the iPad does not offer the full computing capabilities of laptops, more than 28 percent of consumers who identified themselves as "intended laptop buyers" will wait to see the iPad before making a purchase decision, and 5 percent will purchase the iPad instead.

"These results are significant, in part because none of these consumers have seen an iPad up close, but have read about the iPad or have seen photos of it," said Kelly Wennik, Vice President of Technology Research at Morpace. "It shows us how powerful the Apple brand has become, and also how consumers are demanding sleeker, more user-friendly devices."

"There are still many opportunities for other manufacturers to deliver innovative devices with the right mix of features to attract consumers in other segments," Wennik added.

Morpace Omnibus Study interviews were completed February 11-17 with 1,000 consumers selected from an Internet panel of adults aged 18 and over. The sample's demographic profile reflects the U.S. population.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Farmington Hills, Mich.

SOURCE MORPACE International, Inc.

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