Morris Visitor Publications Acquires Where® Alaska
AUGUSTA, Ga., Oct. 13, 2011 /PRNewswire/ -- Morris Visitor Publications, LLC (MVP) announced today the acquisition of Where® Alaska from Toronto, Canada based St. Joseph Communications. Where® Alaska now joins MVP's Alaska portfolio of print and online publications that include Alaska® Magazine, The Milepost®, the Alaska Journal of Commerce®, The Chugiak/Eagle River Alaska Star®, the Alaska Equipment Trader® and Destination Alaska®.
With the addition of Where® Alaska, MVP has enhanced its ability to provide timely and relevant information to local Alaska residents, visitors and aspirational travelers to America's last frontier. The addition of Where® Alaska will enable MVP's advertisers to reach more affluent visitors to Anchorage, Juneau, Fairbanks, Skagway, Seward, Denali National Park and other destinations through its extensive in-room hotel, concierge and other prominent distribution locations.
The Where® brand, owned by Augusta, Georgia based MVP, is celebrating its 75th anniversary of providing local information about entertainment, restaurants, shopping, lodging and places of interest to travelers and locals alike since 1936. MVP owns worldwide rights to the Where® trademark, with licensees in Canada, Australia, Europe, Hong Kong and Southeast Asia. Where® publications are the premier source of local information for travelers across the United States and around the world, delivering over 264 million print impressions annually. From dining and shopping to tours, events and top local attractions, Where® provides an insider's knowledge of more than 100 destinations worldwide in both print and digital formats.
Where® branded products and online services offer targeted distribution over multiple platforms to reach travelers during all phases of the travel cycle. From pre-destination travel planning on the web and mobile platforms, through in-destination publications and mobile applications and guidebooks to social network sharing of their travel experiences, Where® curated information is designed to enhance the travel experience for tourists worldwide, as well as local residents.
"We are excited to add the Where® brand to our Alaska portfolio," said Donna Kessler, President of Morris Visitor Publications. "This strategic acquisition will allow us to provide additional timely and trustworthy content to travelers exploring this magnificent state. Our goal is to offer travelers the best resources to ensure a memorable experience when they choose to visit Alaska. We also aim to be a trusted source of entertainment and shopping information for local residents. The addition of Where® Alaska gives MVP the opportunity to provide trusted and valuable travel information to yet another astonishing travel destination."
About Where® Canada: St Joseph Communications' 11 Canadian Where® branded publications reach more than 9 million readers and are distributed to more than 900 hotel properties and attractions throughout Canada. Where® Canada is published in regional editions for Calgary, the Canadian Rockies, Edmonton, Halifax, Muskoka, Ottawa, Toronto, Vancouver, Victoria, Whistler and Winnipeg. Also, www.where.ca offers users one of Canada's most comprehensive travel sites, with thousands of listings for hotels, restaurants, shops, attractions and more. Unique insider information from market-based editors and photographers ensures an engaged audience of highly desirable business decision-makers, key influencers and ready-to-buy consumers.
About Morris Visitor Publications: MVP is a division of Morris Communications Company, LLC, and publishes Where® Guestbook, Where® magazine, Where® QuickGuide, IN New York and IN London magazines, plus a host of other maps, guides and directories for local, business and leisure travel in major cities throughout the United States, in London and in Paris. For a more complete listing of the cities covered by MVP or its licensees, visit the website www.wheretraveler.com
Morris Communications Company, LLC is a privately held media company with diversified holdings that include digital publishing and online services for newspaper publishing, visitor guide publishing, magazine publishing, radio broadcasting, book publishing and book distribution. For more information visit www.morris.com
SOURCE Morris Communications Company, LLC