2014

Most Interesting Man Seeks Attache for New York City Masquerade Gala Dos Equis Offers Fans a Night Out With the Most Interesting Man Through New Promotion

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Dos Equis is giving five fans the opportunity to assist The Most Interesting Man at the brand's Masquerade Gala, a private event in New York City in November. The Most Interesting Man is opening up his wooden chest of interesting things, taking out his favorite mask, and looking for a few compadres to join in on the experience.

Fans of The Most Interesting Man will have the opportunity to assist him at the private event, but only if they can prove they are deserving of the honor. In 150 words or less, applicants must share what else they believe he stores in his most interesting chest.

Five creative respondents will be flown to New York City and attend the private event as The Most Interesting Man's attache. In addition to attending the event, his attache may be asked to greet other guests, contribute to a blog documenting their experience, take photographs that capture the excitement of the moment, and perform any other duties deemed necessary.

Head to DosEquis.com/masquerade to apply and stay current with information regarding the Most Interesting Academy, or follow Dos Equis via Twitter (Twitter.com/DosEquis). Dos Equis will be accepting applications from October 1, 2012 through 11:59 p.m. ET on October 31.

The Most Interesting Masquerade is part of Dos Equis' ongoing effort to encourage adventure seekers around the world to stay thirsty.

Applicants must be legal residents of the 50 United States or the District of Columbia, 21 or over. No purchase is necessary to participate in the search or to be selected as an attaché and eligibility requirements are listed in full at online at DosEquis.com/masquerade.

Winners will receive: Round trip airfare to New York City, car service to and from the airport, two nights stay at a boutique hotel, transportation to and from the Masquerade, a digital camera and $150 per diem. 

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive U.S. importer for the Dos Equis, Tecate, Tecate Light, Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

Contacts:

Dave Brigandi, (212) 704-8177
David.Brigandi@edelman.com

Ashley Calame, (212) 819-4867
Ashley.Calame@edelman.com

SOURCE Dos Equis



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http://www.heineken.com

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