Most moms will dine out on Mother's Day, finds Technomic
CHICAGO, April 17, 2013 /PRNewswire/ -- If there's one day of the year that mothers get (or expect) a break from cooking, it's probably Mother's Day. But does that mean they'll be treated to a special meal in a restaurant? A recent Technomic poll puts the odds slightly in their favor.
More than half of those surveyed say they plan to take Mom out to eat on May 12. Only a fifth plan to celebrate with a meal in their own home, or the home of a relative or friend. The remainder either haven't made plans yet or plan to skip the celebration or honor Mom in a way that doesn't involve a meal.
Mother's Day rituals also differ by ethnic group, with Hispanics and African Americans more likely to celebrate with a restaurant meal.
These and other findings appeared in the latest edition of MarketBriefing, a complimentary newsletter prepared by Technomic and published by AmericanExpress. To subscribe, go to americanexpress.com/restaurant.
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Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
SOURCE Technomic, Inc.