Most moms will dine out on Mother's Day, finds Technomic
CHICAGO, April 17, 2013 /PRNewswire/ -- If there's one day of the year that mothers get (or expect) a break from cooking, it's probably Mother's Day. But does that mean they'll be treated to a special meal in a restaurant? A recent Technomic poll puts the odds slightly in their favor.
More than half of those surveyed say they plan to take Mom out to eat on May 12. Only a fifth plan to celebrate with a meal in their own home, or the home of a relative or friend. The remainder either haven't made plans yet or plan to skip the celebration or honor Mom in a way that doesn't involve a meal.
Mother's Day rituals also differ by ethnic group, with Hispanics and African Americans more likely to celebrate with a restaurant meal.
These and other findings appeared in the latest edition of MarketBriefing, a complimentary newsletter prepared by Technomic and published by AmericanExpress. To subscribe, go to americanexpress.com/restaurant.
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SOURCE Technomic, Inc.