"Holiday liquor sales are up 4% this year (National Retail Federation), and roughly 40% of the industry's nearly $72 billion in retail sales occur in the fourth quarter during the holidays (Distilled Spirits Council). When shoppers aren't sure what to give, they're likely to choose classic items like wine and liquor," said SLI CMO Chris Brubaker.
SLI studied site search activity across e-commerce wine and liquor retailer websites based in the U.S., analyzing a total of two million consumer searches taking place from the beginning of November through Cyber Week.
The Top 10 Most-Searched Wines of Holiday 2016, in order:
- Pinot Noir
- Cabernet Sauvignon
- Sauvignon Blanc
The Top 5 Most-Searched Liquors of Holiday 2016, in order:
- Whiskey (including Bourbon and Scotch)
About SLI Systems
SLI Systems (SLI.NZ) accelerates e-commerce for the world's top retailers by generating more traffic, converting shoppers into buyers and maximizing order values through solutions that improve site search, navigation, mobile, merchandising, personalization, recommendations and SEO. SLI is the most chosen SaaS-based site search provider to Internet Retailer Top 1,000 retailers. The SLI Buyer Engine combines user behavior and machine learning to accurately predict what shoppers are most likely to buy, shortening the path to purchase. The SLI Commerce Console™ organizes key sales insight and tuning capabilities into one easy-to-use cloud-based console. SLI Systems operates on five continents, powering more than 600 websites and offering solutions in 20 languages. For more information, visit www.sli-systems.com.
Connect with SLI:
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LinkedIn – linkedin.com/company/sli-systems
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/most-popular-wine-and-liquors-for-holiday-2016-whiskey-dominates-300377117.html
SOURCE SLI Systems