Motorola Mobility Selects Weber Shandwick as Public Relations Agency of Record
NEW YORK, Sept. 13 /PRNewswire/ -- Motorola, Inc. has selected Weber Shandwick as agency of record to support public relations activities for its North America Mobile Devices and Home Business, Motorola Mobility. The assignment includes support for Motorola Mobility's corporate, consumer and business-to-business communications.
"In a fast-paced industry, we need a communications partner that brings outstanding digital expertise and bench strength to increase awareness among consumers and influencers," said Jennifer Erickson, chief communications officer for Motorola Mobility. "We were very impressed with Weber Shandwick's insightful approach, agility, extensive expertise in mobile devices and entertainment, and reputation for flawless execution. We look forward to working with them to move our business forward."
Motorola Mobility develops products that bring personalized media and mobile experiences together to meet the exploding consumer demand for video and interactive services. Its portfolio of products includes mobile-converged devices and smartphones, wireless accessories, and digital entertainment devices for the home.
"It's an incredibly exciting time at Motorola right now and we're thrilled to be selected as its partner for Motorola Mobility," said Cathy Calhoun, president of Weber Shandwick, North America. "We'll be working closely with the Motorola Mobility team to deploy 'inline' communications solutions that leverage both traditional and digital influencers that help showcase the innovative solutions Motorola Mobility is bringing to the marketplace."
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 76 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous 'best place to work' awards around the world including "Best Multinational Firm to Work For in EMEA" by The Holmes Report and a "Top Place to Work in PR" by PR News. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Contact(s) |
Jennifer Norton |
Christa Smith |
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Company |
Weber Shandwick |
Motorola, Inc. |
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Phone |
212.445.8314 |
858.404.2990 |
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SOURCE Weber Shandwick Worldwide
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