The prospect of online shopping was one that frightened many during the internet's formative days. But as consumer security concerns have begun to dissipate in recent years, the market has begun responding in a very positive direction. Worldwide B2C e-commerce sales totaled more than $1.2 trillion in 2013 - a figure that's on pace to nearly triple by 2019. However, despite the surging popularity of online retail, language barriers, shipping obstacles, and payment problems have left individual consumers on the outside, unable to get in on the act. While social networks do a great job of keeping us constantly connected, there's no way for the world's people to share and sell their goods to family and friends - especially on a global scale. This e-commerce gap became quickly evident to Kim, who has three decades' experience as a successful entrepreneur; and would culminate in the creation of Followshop.
Presented on both web and mobile platforms, Followshop has efficiently merged together e-commerce and social networking to create the world's first global social commerce marketplace. Any consumer can now offer up, sell, and make additional income from their goods by leveraging already-present social connections. Buyers have free reign to purchase from different nations, while sellers enjoy more frequent and successful transactions though unique international shipping and payment systems. GOTPAL, Followshop's core differentiator, is an affiliate marketing program that allows users to sell others' goods under a themed "storefront" and earn additional commissions. Furthermore, the platform is structured similarly to traditional social networks, making it incredibly user-friendly - and also allows for customizable browsing and user feeds.
The 7-person Followshop executive team has crafted a customer acquisition strategy that targets young consumers who are already familiar with social networking. In making registration, profile creation, and item listing free, nearly 10,000 members have already been registered on Followshop during its pre-launch phase. The platform is protected by a sound intellectual property portfolio containing multinational patents and proprietary techn assets. The company has also established a foothold in multiple nations, adding Vietnam and US-based offices to its Korean headquarters. Infusing their business model into other nations and markets is a central element of the company's future development, as are user experience improvements.
Kim elaborated on the company's user acquisition efforts: "Facebook will be one of our primary marketing mediums, as it is by far the most dominant social media platform, especially in Vietnam. We will also leverage word-of-mouth marketing through smaller, localized channels."
The Fundable crowdfunding campaign is yet another way that the company is creating early buzz surrounding Followshop. Anxious consumers and potential investors can learn more about the service, and find out how to get involved, by clicking here.
For more information about this story, contact:
Sunwook Kim, Founder
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