MoZeus Worldwide Partners With NFL Stars Jamaal Charles, Chris Culliver And Ray Lewis On Mobile Consumer App To Benefit Charity
Fans can "take photos" with these three players from the Kansas City Chiefs, San Francisco 49ers and Baltimore Ravens to raise money for United Athletes Foundation
ATLANTA, Nov. 13, 2012 /PRNewswire/ -- MoZeus Worldwide, a mobile-marketing and content management software company and developers of the SMART Activator application, is pleased to announce a consumer photo mobile app utilizing NFL stars to raise money for charity. During this initial launch, the consumer application will allow fans to "capture" a photo on their mobile devices with Kansas City Chiefs running back Jamaal Charles, San Francisco 49ers cornerback Chris Culliver and Baltimore Ravens linebacker Ray Lewis. The application will be available for download in early December on Android and Apple/iOS platforms.
One lucky fan will win an opportunity to have their photo taken with the "real" Jamaal Charles following the Kansas City Chiefs final home game on Dec. 23, 2012. And, another lucky fan will have a similar opportunity with the "real" Chris Culliver at the San Francisco 49ers final home game on Dec. 30, 2012.
Powered by the MoZeus SMART Photo Overlay platform, the celebrity app will allow fans to quickly and easily share photos "taken" with these NFL stars via social media outlets, such as Facebook and Twitter. The downloadable mobile application will be available for purchase at MoZeus Worldwide's website (www.MoZeus.com), the iTunes Store and Android Marketplace. Proceeds from each application will benefit several charities, including the United Athletes Foundation (UAF).
"I enjoy having the latest technology and am excited about utilizing this app which allows my fans to interact with me in a whole new way, as well as raise money for charity," said Charles. "Fans will be able to share photos via social media and then one lucky person will get to meet me after a Chiefs home game later this season."
Culliver added, "I am excited to be able to have a fun platform for my fans to give back. I look forward to viewing the fan photos posted on social media and having the opportunity to meet one lucky fan at a game later this season."
To date, MoZeus Worldwide has worked with more than 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, resulting in 10 million unique leads and 30 million survey questions answered. MoZeus has partnered with Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Starbucks
"We're excited to have three NFL stars who are at the top of their profession, but are also fully engaged in social media outlets such as Twitter and Facebook," said Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. "MoZeus is excited about this partnership and what this new approach to celebrity charity engagement will mean to fans worldwide."
Lewis, Culliver and Charles represent UAF (www.UnitedAthletesFoundation.com), which is a non-profit organization founded in 2008. UAF is a group of professional athletes who understand their unique role in improving the lives of both the athlete fraternity and the general community in its entirety by leveraging their celebrity status to help the cities in which they live. Founded by former NFL player Reggie Howard, others on the board include NFL legend Jim Brown and NBA legend Julius "Dr. J" Erving.
For more information on MoZeus Worldwide or to learn more about the celebrity app and its launch, please visit www.MoZeus.com or call 1-888-YMOZEUS (966-9387).
Twitter handles include Jamaal Charles (@JCharles25), Chris Culliver (@CullyInTheHouse), Ray Lewis (@RayLewis52com) and MoZeus Worldwide (@MoZeusWorldwide).
SOURCE MoZeus Worldwide
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