EAST RUTHERFORD, New Jersey, November 21, 2013 /PRNewswire/ --
mPower Technologies Inc. (http://mpowertech.com/), the consumer products division of mPhase Technologies, Inc. (OTCQB: XDSL), announced today new opportunities for distribution partners in the auto accessories category. Officially launched on November 5, 2013 at the SEMA show, the mPower Jump It is an extremely powerful and portable car battery jump starter that's so small it fits in a glove box.
"The mPower Jump It is an exciting opportunity for auto accessories distributors and retailers," said Ron Durando, President and CEO of mPhase Technologies. "It fits perfectly into the multi-billion dollar battery, safety and accessories categories - a simple value proposition, fulfilling a strong consumer demand, at a price point that virtually any family can afford."
The Jump It is powerful enough to jump 12V batteries, including large 8-cylinder vehicles. MSRP is $89.95 and first shipments to distribution will start December 9, 2013. Just in time for the holiday season.
To increase brand awareness, mPower has created a memorable logo, name and packaging for the Jump It. The brand identity focuses on the quality and convenience of the mPower Jump It, highlights it as something very different from competing products and clearly emphasizes the key value proposition of "Always In Your Car, Always Ready, Always Easy to Use." Messaging focuses on the peace of mind that comes with throwing away the jumper cables forever. Drivers will no longer have to worry about waiting for a friend, flagging down another driver, or calling a tow truck in the event of a drained battery. mPower will drive product awareness and adoption through a variety of advertising and promotional tactics, including consumer and trade advertising, promotional marketing, public relations, social media, direct marketing, internet marketing and managed word-of-mouth
The mPower Jump It distinguishes itself from existing portable batteries and jump starters as follows:
- Full sized jump starters are not as small and easy to use as the mPower Jump It.
- Other portable jump starters are not as powerful, effective or reliable as the mPower Jump It
- It's small footprint allows retailers to free up shelf space and increase their ROI
- Weighs only 1.52 lbs
Distribution opportunities are currently being cultivated through:
- Direct distribution relationships: mPower is currently conducting direct sales calls, presentations, and meetings with distributors throughout the United States. The Company will also arrange conference calls and webinar presentations if geography is a limiting factor.
- Trade shows: mPower is attending prominent automotive industry and consumer electronics trade shows to increase brand awareness and establish valuable business partnerships.
mPower will provide its channel partners with a variety of support programs, including:
Qualified buy-back policy
About mPower Technologies, Inc
mPower Technologies is the wholly owned consumer products division of mPhase Technologies More information about the company can be found at http:// http://www.mpowertech.com.
About mPhase Technologies, Inc.
mPhase Technologies a 2013 Frost and Sullivan recipient for the North American Advanced Battery Technology Innovation Award is a publicly traded company (OTCQB:XDSL) that is introducing a revolutionary Smart Surface technology enabled by breakthroughs in nanotechnology, MEMS processing and microfluidics. Our Smart Surface technology has potential applications within drug delivery systems, lab-on-a-chip analytic systems, self-cleaning systems, liquid and chemical sensor systems, and filtration systems. mPhase has pioneered its first Smart Surface enabled product, the mPhase Smart NanoBattery. More information about the company can be found at http://www.mPhaseTech.com.
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. mPhase assumes no obligation to update the information in this release.
Contact: Danielle LaSalle +1-973-256-3737
SOURCE mPower Technologies Inc.