Mr Youth Appoints Former P&G Veteran to Board of Directors

NEW YORK, May 5 /PRNewswire/ -- New York-based social marketing agency Mr Youth (http://mryouth.com) has appointed Jamie Egasti to its Board of Directors as the fifth and final member. Egasti will play an active role in driving the growth of Mr Youth's business by leveraging his 30 years of experience at P&G to help better understand how the agency's services can holistically aid its current roster of CPG clients.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100505/NY99090 )

A 30-year veteran of P&G, Egasti held increasing levels of responsibility in Sales and Marketing in the Food & Beverage division before moving to Fabric & Home Care. As General Manager for Global New Business Development, he led the development and launch of several successful new businesses including the Febreze & Swiffer brands. Egasti was then named Vice President of the Snacks business for the Americas before being promoted to President, Global Snacks & Coffee, a $3.2B business.

Most recently, Egasti was named CEO of the Folgers Coffee Company, where he led P&G's split-off of the $1.7B coffee business and the transition to the J M Smucker company.  

Egasti currently serves on the Board of Directors at Thinkvine Corporation and Interparish Ministries, a Cincinnati non-profit.  

ABOUT MR YOUTH

New York-based Mr Youth is a social marketing agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world's leading brands—including Pepsi, T-Mobile, HP, Microsoft and Pepperidge Farm—to help them connect with the rapidly evolving consumer by developing strategies and campaigns centered around word-of-mouth, social interactive and experiential marketing.

Mr Youth's RepNation, the leading word of mouth network of 125,000+ savvy consumers, provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Mr Youth was recently ranked 7th among Fast Company's "Most Innovative Companies in Advertising and Marketing" and in 2009 was named "Social Media Agency of the Year" by Mashable's Open Web Awards.  For more information, visit www.mryouth.com.

SOURCE Mr Youth