NEW YORK, March 24, 2016 /PRNewswire/-- Celtra, the leading user experience platform for digital display and video advertising, announced today that Celtra's AdCreator platform has been granted accreditation by the Media Rating Council (MRC) for its measurement of served display and rich media ad impressions and ad engagement1 metrics in desktop, mobile web and mobile in-app environments. MRC accreditation indicates that Celtra's measurements adhere to the MRC's Minimum Standards for Rating Research and to the applicable measurement guidelines issued by the Interactive Advertising Bureau (IAB).
Celtra has pioneered a range of ad user experience technology products and analytics that adapt to the current mobile and cross-screen content consumption habits of consumers. This MRC accreditation reaffirms the maturity of the company's offering and its diligence in measurement standards that continue to help set industry guidelines.
"Measurement is at the core of AdCreator and we strongly believe that measuring consistently and across the entire ecosystem is crucial to understanding the true value of digital display advertising," said Mihael Mikek, Founder and CEO, Celtra."The MRC accreditation exemplifies our continued commitment to measurement at the highest level of confidence for our clients and we are proud to achieve this important industry standard of quality."
"We congratulate Celtra on this significant achievement," said George W. Ivie, Executive Director and CEO of the MRC. He added, "Earning MRC accreditation is a testament to Celtra's commitment to high quality measurement across a broad range of digital environments."
Celtra pioneered an integrated SaaS platform for HTML5 authoring, ad serving and analytics, that is designed and developed specifically for mobile and cross-screen digital advertising. Since 2010, when Celtra released its first version of AdCreator, it became a global standard in the industry, powering over 2,500 brand advertisers and 2 out of 3 Fortune 500 companies.
AdCreator 4 is built to run large-scale and complex digital campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, San Francisco, Los Angeles, London, Ljubljana and Sydney. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
1 Ad engagement accreditation excludes measurement of "Shakes" actions
Contact: Michael Gallo, 212-239-8594, Celtra@gutenbergpr.com
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