MRM//McCann Digital Commerce Unit, Optaros Hires Libby Morgan Chief Client Officer

Dec 14, 2015, 12:39 ET from MRM//McCann

NEW YORK, Dec. 14, 2015 /PRNewswire/ -- Libby Morgan joins MRM//McCann's eCommerce services company, Optaros, in the newly created role of Chief Client Officer.  She was previously President at Born Group, responsible for overall operations in North America.

Morgan has 20 years of experience in eCommerce and digital marketing services.  She has held positions in client services, business development, and eCommerce leadership at Acquity Group; was VP Managing Director at iCrossing and prior to that, had successful roles at Capgemini, Razorfish, Ogilvy Interactive and Accenture.   

"We are thrilled to have Libby join the team.  Focusing on both our existing client successes and on driving Optaros' growth through domestic and international expansion, Libby will work across our teams as we continue to ensure that our clients achieve their strategic business objectives through innovative digital commerce solutions. Libby has helped build and drive profitability across a wide variety of brands throughout her career," said Rob Willms, President and CEO of Optaros. "I am confident she will play an integral role as we expand our business in partnership with McCann Worldgroup and other IPG agencies."

Morgan will operate out of New York, report directly to Willms and be part of the Management team, focusing efforts across Tech and User Experience Delivery, as well as new business.  

Michael McLaren, MRM//McCann CEO said, "Libby is a wonderful addition to our management team.  As we continue to focus on the connected customer experience, the integration of the rich eCommerce capabilities of Optaros enables us to deliver clients' connected content and commerce solutions. Libby's deep commerce background and strategic expertise in client partnership and business development will prove invaluable to the agency and our clients."

About Optaros

Optaros is a digital commerce services unit of MRM//McCann, which is a fully owned subsidiary of Interpublic Group of Companies (NYSE: IPG). The companies combine to offer a full suite of end-to-end solutions that drive customer acquisition, engagement, transactions, and loyalty.

About MRM//McCann

MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit

Media Contact: 
Keisha Stephen-Gittens

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