NEW YORK, March 27, 2017 /PRNewswire/ -- MRM//McCann has been designated for the first time as a Leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner, the world's leading information technology research and advisory company, compiled its 2017 analysis covering 22 digital marketing agencies based on an evaluation of 15 criteria encompassing both vision and ability to execute.
"Because of its extensive multi-factor analysis, Gartner's annual Magic Quadrant report provides objective industry benchmarks that are valuable to all digital agencies and marketers," said Bill Kolb, who leads MRM//McCann in his overall McCann Worldgroup role as Global President, Diversified Agencies. "On behalf of our talent and clients, we are honored to have been recognized this year as a Leader, which we believe is based on the scope and quality of our digital vision as well as for MRM//McCann's ability to integrate and collaborate as a global network within McCann Worldgroup."
Gartner Magic Quadrants are based on a rigorous, fact-based analysis backed up by a highly structured methodology. As described by Gartner, Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
MRM//McCann has been evolving its global vision and strategy based on the expanded role that relationship marketing is playing in all aspects of business and marketing. This has been accompanied by the introduction of a set of innovative new strategic collaboration tools and analytics capabilities to help clients transform their businesses around the customer, and deliver measurable business impact as the result of those strategies.
You can access the full report here: http://mrm-mccann.com/en/insights/gartner-digital-agencies.html
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of facts. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
MRM//McCann is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.
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