Mrs. Fields and Interbake Foods announced a long term licensing partnership.
RICHMOND, VA, July 18, 2012 /PRNewswire/ - Mrs. Fields Famous Brands ("Mrs. Fields") and Interbake Foods LLC ("Interbake Foods") announced today a long term licensing partnership. Effective October 29th, 2012 Interbake Foods will become responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America.
"We are thrilled to partner with Interbake Foods", said Tim Casey CEO of Mrs. Fields." For over 35 years, Mrs. Fields cookies have been producing smiles among consumers and we know Interbake's high-quality products will continue in this tradition. We look forward to a long and fruitful partnership."
Kevin McDonough, President of Interbake Foods added "Interbake Foods is excited to add such a trusted and well known brand to our existing offerings of high quality and great tasting cookies. This partnership is a great way to grow the brand and sales for our retail partners."
Both companies expect high quality and innovation to be a continued focus.
About Mrs. Fields
The Company is a well-established franchisor in the premium snack food industry, featuring Mrs. Fields® and TCBY® as its core brands. Through its franchisees' retail stores; it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the world and the largest retailer of soft-serve frozen yogurt with live active cultures. Its franchise systems operate through a network of more than 950 franchised and licensed locations throughout the United States and in 23 foreign countries. In addition, it operates an internet and catalog gifting business, a branded retail business and has entered into licensing arrangements that leverage awareness of its core brands among its retail customer base. The Company is currently relocating their headquarters from Salt Lake City, Utah to Broomfield, Colorado.
About Interbake Foods
Headquartered in Richmond, VA Interbake Foods LLC is a baked goods manufacturer with over 110 years of business experience. Interbake Foods is the North American cookie and cracker Division of Weston Foods. This includes Interbake Foods in the USA and Colonial Cookies Limited in Canada. Weston Foods' mission is to be recognized by its customers as providing the best bakery solutions in North America and Interbake is privileged to serve the marketplace with our award-winning products and services. Interbake Foods consists of three distinct business segments: Retail Private Brands, Contract Manufacturing and Girl Scout cookies through our ABC Bakers Division.
SOURCE George Weston Limited