MINNEAPOLIS, Sept. 9, 2016 /PRNewswire/ -- MSP-C, a division of MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, announced today that it won the Content Marketing Awards' 2016 Best Feature Design for Renew magazine (UnitedHealthcare). MSP-C was also recognized as a finalist for its editorial and design work, both digitally and in print, on MNSights magazine (Minnesota Philanthropy Partners) and Teradata Magazine (Teradata Corporation).
"Renew magazine reinforces UnitedHealthcare's mission of helping its members live healthier, happier lives. We are honored to help them fulfill this mission through thoughtful, engaging content and award-winning design," said Gary Johnson, president of MSP Communications.
Distributed three times per year, the magazine reached approximately 1.5 million Medicare Advantage members who are age 65 and older. The publication features inspirational and educational articles as well as useful and entertaining tips and tools that encourage members to make the most of their health care. Since 2013, MSP-C has elevated the reader experience of the publication for UnitedHealthcare by packaging the necessary health and wellness messaging in engaging lifestyle content while maintaining Medicare-mandated requirements around reading level and font size.
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. This year's Content Marketing Awards include 76 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. A panel of all-star judges chose the "best of the best" in content marketing excellence from more than 1,300 entries.
A full list of the winners and finalists can be found here.
About MSP Communications
MSP Communications is an award-winning publisher that produces engaging, service-driven content for some of the world's most innovative brands. In addition to its proprietary publications, Mpls.St.Paul Magazine and Twin Cities Business, the company has produced more than 200 print and digital titles over its 43-year history. Its custom content division, MSP-C, delivers smart, persuasive content across key owned, earned and paid channels. Our diverse roster of clients includes market leaders such as Delta Air Lines, American Express, 3M, UnitedHealthcare, Optum, IBM, McKesson, NetApp and Apollo Education Group. For more information, visit MSP-C.com.
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