MINNEAPOLIS, Nov. 11, 2015 /PRNewswire/ -- MSP Communications, an award winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce Jayne Haugen Olson, vice president of content, as the recipient of the 2015 Content Council Best Content Director Award.
The international award was introduced in 2014 by The Content Council to highlight a thought leader in content creation with a proven track record in meeting and exceeding the business and/or marketing goals of their clients. Formerly the Custom Content Council, The Content Council is a highly regarded resource for content marketing education and insights.
"Jayne exemplifies what we all strive to do here at MSP Communications: produce high quality, original and results-driven content and strategy for our clients," said Gary Johnson, president of MSP Communications. "We couldn't be more proud of Jayne winning this prestigious award by The Content Council. All of us who work with Jayne know how deeply she deserves this recognition. She is a singular talent when it comes to crafting a content strategy for a defined audience and one of the very best in doing so with creativity, innovation and tenacity."
A 20-year veteran of the agency, Olson leads the editorial and design teams at MSP Communications, including the company's custom content division, MSP-C. Olson's approach to content creation, packaging and presentation comes from her combined experience in journalism, retail and marketing. Her multi-channel approach and key understanding of voice and tone—both verbally and visually—influences the way she guides ideation, storytelling and content packaging to capture the attention of today's busy consumers.
As vice president of content, Olson oversees the work of more than 70 content creators in editorial and design. They develop content for 15 proprietary and custom magazines as well as a growing digital agency representing more than 7,500 pages of content annually and reaching more than 150 million consumers each year.
Continuing to be active in daily creative work, Olson serves as editor-in-chief of Delta Air Line's Sky magazine, the world's leading onboard magazine with 5 million monthly readers. She leads creative content strategy and execution for numerous MSP-C clients, including:
- UnitedHealthcare: Content teams redesigned Renew, a magazine geared towards seniors, and are creating a digital content ecosystem to support the Medicare and retirement division.
- 3M: MSP-C creates brand content across multiple product categories. MSP-C's social media content increased Filtrete's community by 100 percent in just six weeks.
- A global food manufacturer: More than a dozen editors are embedded at the headquarters, creating web, email and social media content for key product platforms. MSP-C has been part of a cross-functional effort that has significantly increased traffic to these flagship platforms in the last several years.
The content teams at MSP-C have received Emmys, Pearl Awards and Page One awards, as well as awards from organizations such as the Society of Professional Journalists, the National Association of Travel Journalists, FOLIO magazine, City and Regional Magazine Association (CRMA), Minnesota Magazine Publishing Association (MMPA) and many others.
"I am honored to represent MSP Communications and all of the phenomenal storytelling we do for our clients and audiences," said Olson. "We've had the opportunity to work with some of the world's leading companies to revolutionize the content marketing industry and I'm excited for what the future holds."
Olson received her award at the 2015 Pearl Awards on November 10 in New York City.
About MSP Communications
MSP Communications is an award-winning publisher that produces engaging, service driven content for some of the world's most innovative brands. In addition to its proprietary publications, Mpls.St.Paul Magazine and Twin Cities Business, the company has produced more than 200 print and digital titles over its 43-year history. Its custom content division, MSP-C, delivers smart, persuasive content across key owned, earned and paid channels. Our diverse roster of clients includes market leaders such as Delta Air Lines, 3M, UnitedHealthcare, Optum, IBM, McKesson and Teradata. Having established expertise in the magazine business—and evolving into a content agency—we know what triggers engagement, captures audience and sells product. For more information, visit MSP-C.com.
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SOURCE MSP Communications